WISEcode
Technology, Information and InternetNevada, United States51-200 Employees
WISEcode is a Reno, Nevada-based technology company focused on nutrition and food information. It combines proprietary technology, analytics, laboratory analysis, and AI capabilities to tailor dietary guidance to individual needs, goals, and tastes. The company aims to make personalized nutrition practical and accessible through data-driven insights. At Natural Products Expo West 2026, WISEcode unveiled the UPF Standard, an ingredient-level framework intended to improve clarity beyond existing classifications. It also introduced Non-UPF Shield and a consumer app experience to clarify ultra-processed foods, and the app already curates detailed information for about 650,000 items, with more than 15,000 data points available.