Established Market Presence WISH-TV has a long-standing reputation in Central Indiana, serving over a million households with award-winning local news and programming since 1954. Its strong community ties and brand recognition present opportunities for targeted advertising and local sponsorship initiatives.

Digital Engagement Focus With around-the-clock digital content and initiatives such as interactive crime maps and food drives, WISH-TV demonstrates a commitment to digital innovation and engagement, making it an ideal partner for digital marketing, content partnerships, and integrated campaign solutions.

Diverse Revenue Streams Generating between $100 million and $250 million annually, WISH-TV's revenue model likely includes advertising, sponsorships, and digital services, offering multiple avenues for tailored advertising packages and media buys aimed at local and regional businesses.

Strategic Partnerships & Community Outreach Collaborations with organizations like Big Brothers Big Sisters, Indiana Sports Corp, and Indianapolis Motor Speedway indicate active community involvement. These partnerships open possibilities for co-branded campaigns, sponsorship sales, and community engagement initiatives.

Leadership & Content Development Recent leadership promotions and new hires—such as the Assistant News Director and Brand and Creative Services Director—signal an investment in content quality and brand building. This focus provides opportunities for premium content creation, branded entertainment, and targeted advertising tailored to viewer preferences.