Insights

Growth Momentum Pet Benefit Solutions is an Inc. 5000 recognized fast-growing private company with revenue in the $25M-$50M range and a customer base that includes startups to Fortune 500 firms, indicating a scalable model and an approachable sales target across SMBs and mid-market.

Strategic Partnerships Historical and ongoing partnerships with insurers and service providers (Pets Best, DriveUstaTruck collaboration) suggest a receptiveness to channel and alliance-based sales and co-branded offerings that can be leveraged to expand employer adoption and benefits diversity.

Market Differentiation As the only voluntary benefits provider specializing in both pet insurance and pet insurance alternatives, the company can position itself as a unique value add for benefits administrators seeking comprehensive, easy-to-implement pet benefit programs.

Tech and CRM Readiness A tech stack featuring popular analytics, CRM, and segmentation tools (HubSpot Analytics, iCIMS, Zendesk, Stripe, AWS) indicates solid infrastructure for targeting mid-market employers, automating outreach, and facilitating onboarding and support.

Expansion Opportunities Recent recognition (Inc. 5000) and a broad potential customer base—from small startups to large enterprises—create opportunities to expand into industries with high pet ownership and employee benefits emphasis, as well as partnerships with employers in the gig and transportation sectors.

Similar companies to Wishbone (Formerly Pet Benefit Solutions)

Wishbone (Formerly Pet Benefit Solutions) Tech Stack

Wishbone (Formerly Pet Benefit Solutions) uses 8 technology products and services including Hotjar, HubSpot Analytics, Linkedin Insight Tag, and more. Explore Wishbone (Formerly Pet Benefit Solutions)'s tech stack below.

Wishbone (Formerly Pet Benefit Solutions)'s Email Address Formats

Wishbone (Formerly Pet Benefit Solutions) uses at least 3 email formats:
Wishbone (Formerly Pet Benefit Solutions) Email FormatsExamplePercentage
FirstL@petbenefits.comJohnD@petbenefits.com
82%
FLast@petbenefits.comJDoe@petbenefits.com
11%
First@petbenefits.comJohn@petbenefits.com
7%

Frequently Asked Questions

What is Wishbone (Formerly Pet Benefit Solutions)'s official website and social media links?

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Wishbone (Formerly Pet Benefit Solutions)'s official website is wishbone.pet and has social profiles on LinkedIn.

How much revenue does Wishbone (Formerly Pet Benefit Solutions) generate?

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As of November 2026, Wishbone (Formerly Pet Benefit Solutions)'s annual revenue is estimated to be $25M - $50M.

What is Wishbone (Formerly Pet Benefit Solutions)'s NAICS code?

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Wishbone (Formerly Pet Benefit Solutions)'s NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Wishbone (Formerly Pet Benefit Solutions) have currently?

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As of November 2026, Wishbone (Formerly Pet Benefit Solutions) has approximately 30 employees across 1 continents, including North America. Key team members include Owner: E. M., Vice President, Voluntary Benefits: K. C. and Director Of Marketing: B. S. Explore Wishbone (Formerly Pet Benefit Solutions)'s employee directory with LeadIQ.

What industry does Wishbone (Formerly Pet Benefit Solutions) belong to?

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Wishbone (Formerly Pet Benefit Solutions) operates in the Insurance industry.

What technology does Wishbone (Formerly Pet Benefit Solutions) use?

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Wishbone (Formerly Pet Benefit Solutions)'s tech stack includes Hotjar, HubSpot Analytics, Linkedin Insight Tag, iCIMS, Zendesk, Microsoft 365, Stripe and Piwik PRO Core.

What is Wishbone (Formerly Pet Benefit Solutions)'s email format?

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Wishbone (Formerly Pet Benefit Solutions)'s email format typically follows the pattern of FirstL@petbenefits.com. Find more Wishbone (Formerly Pet Benefit Solutions) email formats with LeadIQ.

When was Wishbone (Formerly Pet Benefit Solutions) founded?

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Wishbone (Formerly Pet Benefit Solutions) was founded in 1995.
Wishbone (Formerly Pet Benefit Solutions) logo

Wishbone (Formerly Pet Benefit Solutions)

InsuranceNew Jersey, United States11-50 Employees

Pet Benefit Solutions provides voluntary pet benefits for employers, pairing pet insurance with alternative coverage options to expand what employers can offer. The programs are designed to be straightforward for benefits administrators to implement and for employees to access, with an emphasis on affordable, quality pet care. Based in Lakewood, New Jersey, the company serves a client base that spans startups through larger enterprises. In 2024 it earned a place on the Inc. 5000 list of fastest-growing private companies.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1995
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Wishbone (Formerly Pet Benefit Solutions)'s revenue is estimated to be in the range of $25M - $50M

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