North America scale Capitalize on Wismettac Asian Foods’ strong North American footprint (22 locations, over 900 employees) and $1B+ sales to expand distribution of Shirakiku products through both foodservice and retail channels, targeting regional chains and independent distributors.

Product breadth Leverage the extensive catalog (over 7,000 items) to cross-sell complementary Asian ingredients and ready-to-eat solutions to existing customers, increasing basket size and reinforcing Wismettac as a one-stop wholesale partner.

Brand momentum Position Shirakiku as a trusted, globally recognized brand with deep roots in restaurants and households; opportunities exist to upsell premium or specialty lines to ethnic and mainstream retailers seeking authentic Asian cuisine offerings.

Digital & tech readiness With a tech stack including Adobe Analytics, CRM/Office 365, and IBM AS/400, pursue data-driven sales approaches, targeted campaigns, and streamlined ordering to improve conversion rates and customer retention among restaurant groups and retailers.

Expansion & events Capitalize on recent and upcoming trade shows and food expos (NACS Show attendance, Sake & Food Expo) to generate qualified leads, showcase new products, and forge partnerships with distributors and retailers seeking new Asian-focused offerings.