Insights

Small Brand Focus Wit & Craft is a boutique branding and design firm serving small to mid-sized businesses, signaling strong potential for upselling scalable branding packages, brand refreshes, and ongoing design support as clients grow.

Full Brand Suite The agency emphasizes discovery, messaging, brand positioning, and visual identity, indicating opportunities to sell end-to-end branding engagements, including strategy, messaging, and design implementation across digital and print touchpoints.

Tech Stack Play Their use of WordPress, form tools, analytics, heatmapping, and web development components suggests potential for expanding into website redesigns, conversion rate optimization, and digital asset management for cohesive brand experiences.

Competitive Landscape Notable mentions of comparable link-in-bio and branding tools in recent news imply opportunities to position Wit & Craft as a strategic branding partner for clients seeking differentiated, story-driven brands beyond commoditized design tools.

Revenue Growth With reported revenue between one and ten million and a small team, there is potential to offer scalable retainer-based branding programs, IP protection via brand guidelines, and training for internal teams to sustain branding consistency as clients scale.

Similar companies to Wit & Craft

Wit & Craft Tech Stack

Wit & Craft uses 8 technology products and services including Google AdSense, Microsoft Advertising, Amazon Redshift, and more. Explore Wit & Craft's tech stack below.

Wit & Craft's Email Address Formats

Wit & Craft uses at least 1 email format:
Wit & Craft Email FormatsExamplePercentage
First@witandcraft.comJohn@witandcraft.com
100%

Frequently Asked Questions

How much revenue does Wit & Craft generate?

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As of October 2026, Wit & Craft's annual revenue is estimated to be $1M - $10M.

What is Wit & Craft's NAICS code?

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Wit & Craft's NAICS code is 5414 - Specialized Design Services.

How many employees does Wit & Craft have currently?

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As of October 2026, Wit & Craft has approximately 4 employees across 2 continents, including North America and Asia. Key team members include Owner: M. H. and Office Coordinator: L. T. Explore Wit & Craft's employee directory with LeadIQ.

What industry does Wit & Craft belong to?

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Wit & Craft operates in the Design Services industry.

What technology does Wit & Craft use?

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Wit & Craft's tech stack includes Google AdSense, Microsoft Advertising, Amazon Redshift, Atlassian Jira, Klaviyo, Venmo, Airtable and BambooHR.

What is Wit & Craft's email format?

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Wit & Craft's email format typically follows the pattern of First@witandcraft.com. Find more Wit & Craft email formats with LeadIQ.

When was Wit & Craft founded?

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Wit & Craft was founded in 2015.
Wit & Craft logo

Wit & Craft

Design ServicesMichigan, United States2-10 Employees

Wit & Craft is a branding and design firm based in Grand Rapids, Michigan, focused on helping small and mid-sized businesses establish a cohesive and compelling brand presence. The firm emphasizes a holistic approach to branding—starting with discovery to understand a client’s business, competitors, and industry, then defining brand messaging and voice, and finally delivering a visual identity that includes logos, typography, color palettes, and imagery. Its work aims to produce a clear, memorable brand that communicates what a business does and why it stands out, enabling clients to compete beyond price.
The company operates within the design services industry, employing a team of brand strategists, designers, and developers to tailor solutions to each client’s needs. Wit & Craft positions itself as a partner throughout the branding process, offering custom branding solutions designed to resonate with target audiences and reflect clients’ values and vision. The organization is located in Grand Rapids and serves businesses seeking to articulate and install a distinct brand identity.

Section iconCompany Overview

NAICS Code
5414 - Specialized Design Services
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Wit & Craft's revenue is estimated to be in the range of $1M - $10M

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