Showroom cross-sell Leverage the dual showroom setup in Eibergen and Vriezenveen to cross-sell complementary home improvement categories such as kitchens, tiles, sanitary, doors, and finishing products to existing customers visiting the stores.

Online procurement Promote 24/7 ordering through MijnWitzand and customer portal insights to capture repeat purchases, encourage bulk/materials ordering for ongoing projects, and offer digital bundles or preferred pricing for frequent purchasers.

Project guidance Highlight Wijzer met Witzand advisory service to position value-added consulting as a differentiator for renovation, prefab, and sustainability projects, creating opportunities for upsell on materials combined with expert guidance.

Local partnerships Emphasize strong regional presence in Oost-Nederland to target nearby contractor networks, builders, and renovation firms with tailored promotions, delivery slots, and convenient pickup centers to win more volume locally.

Sustainability focus Package and market sustainable wood and panel materials, certifications, and eco-friendly product lines to capture demand from conscious renovations, while offering value-added services like cutting, profiling, and on-site delivery for turnkey projects.