Insights

Innovative Payment Solution Wizard Lizard’s flagship product EZBuy offers an integrated e-signature and payment platform tailored specifically for the insurance industry, enabling instant policy activation and premium collection, which can be marketed to insurance providers seeking to streamline their sales process.

Niche Market Focus With deep roots in auto insurance retail services and a specialized insurance product offering, there are significant cross-selling opportunities to expand EZBuy into other insurance verticals such as health, life, and property insurance sectors.

Potential Growth Areas Given the company’s limited employee base and focused product offering, there is potential for scaling sales efforts by partnering with larger insurance brokers and carriers looking to enhance digital sales capabilities with proven, niche-specific technology.

Tech-Centric Approach Wizard Lizard’s experienced software development background suggests opportunities to customize and enhance EZBuy for enterprise-level clients or integrate with existing insurance software ecosystems, creating more comprehensive solutions for potential buyers.

Market Expansion Potential The company’s estimated revenue between one and ten million dollars indicates room for growth, especially through targeted outreach to mid-sized insurance agencies and brokers eager to adopt innovative digital signing and payment tools in response to increasing industry digitization.

Wizard Lizard Inc. Tech Stack

Media & News

Wizard Lizard Inc.'s Email Address Formats

Wizard Lizard Inc. uses at least 1 format(s):
Wizard Lizard Inc. Email FormatsExamplePercentage
First.Last@wizardlizard.comJohn.Doe@wizardlizard.com
100%

Frequently Asked Questions

Where is Wizard Lizard Inc.'s headquarters located?

Minus sign iconPlus sign icon
Wizard Lizard Inc.'s main headquarters is located at 1503 South Coast Drive Costa Mesa, California 92626 United States. The company has employees across 1 continents, including North America.

What is Wizard Lizard Inc.'s phone number?

Minus sign iconPlus sign icon
You can contact Wizard Lizard Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wizard Lizard Inc.'s official website and social media links?

Minus sign iconPlus sign icon
Wizard Lizard Inc.'s official website is wizardlizard.com and has social profiles on LinkedIn.

What is Wizard Lizard Inc.'s NAICS code?

Minus sign iconPlus sign icon
Wizard Lizard Inc.'s NAICS code is 5112 - Software Publishers.

How many employees does Wizard Lizard Inc. have currently?

Minus sign iconPlus sign icon
As of December 2025, Wizard Lizard Inc. has approximately 1 employees across 1 continents, including North America. Key team members include Senior Web Developer: A. H.. Explore Wizard Lizard Inc.'s employee directory with LeadIQ.

What industry does Wizard Lizard Inc. belong to?

Minus sign iconPlus sign icon
Wizard Lizard Inc. operates in the Software Development industry.

What is Wizard Lizard Inc.'s email format?

Minus sign iconPlus sign icon
Wizard Lizard Inc.'s email format typically follows the pattern of First.Last@wizardlizard.com. Find more Wizard Lizard Inc. email formats with LeadIQ.

Wizard Lizard Inc.

Software DevelopmentCalifornia, United States0-1 Employees

Wizard Lizard LLC is a software development company that was launched in October 2006 and is located in Costa Mesa, California. Wizard Lizard’s premier product is EZBuy, an e-signature point of sale software that allows an insurance agent, broker or carrier to immediately gather signatures from a customer via the internet that are needed to start insurance coverage. Unlike other e-signature processes, EZBuy can collect the down payment along with the signatures so that the sale can be finalized on the spot and without delays. EZBuy was originally conceived by the founders, Kelly Turton and Steve Triano, when they worked together at Freeway Insurance Services, Inc. - a large, successful auto insurance retail brokerage with multiple offices throughout California and $40 million in annual auto insurance premium sales. Mr. Turton was the founder and owner of Freeway and Mr. Triano was the CTO. Although originally conceived as proprietary software, it became clear that EZBuy’s potential was far greater than what Freeway could deliver. Mr. Turton sold Freeway Insurance Services, Inc. in October, 2006 and was joined by Mr. Triano to start Wizard Lizard LLC to focus on making EZBuy available to the insurance retail sector and buying public. Mr. Turton has over 28 years of retail and wholesale insurance experience and Mr. Triano has over 23 years of software development experience with 10 years experience developing insurance products in a start up environment.

Section iconCompany Overview

Headquarters
1503 South Coast Drive Costa Mesa, California 92626 United States
Phone number
NAICS Code
5112 - Software Publishers
Employees
0-1

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Wizard Lizard Inc.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Wizard Lizard Inc.'s revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.