Insights

Niche Insurance Tech Wizard Lizard Inc. has developed EZBuy, a specialized e-signature and payment solution tailored for the insurance sector, presenting an opportunity to target insurance agencies, brokers, and carriers seeking to streamline their sales and underwriting processes.

Small but Agility With a lean team and a revenue range of 1 to 10 million dollars, the company is likely open to strategic partnerships or technology integrations that can enhance EZBuy’s functionality or expand its user base efficiently.

Market Focus Given its industry-specific product and founders' extensive insurance background, there is a potential for upselling additional insurance admin solutions or complementary services to existing clients within the insurance retail sector.

Growth Potential As EZBuy gains traction in the insurance market, opportunities exist to scale by integrating with larger insurance platforms or leveraging funding channels aimed at insurtech innovations, increasing market reach.

Competitive Advantage Wizard Lizard’s unique ability to capture both signatures and down payments on the spot can be positioned as a competitive differentiator for insurance providers looking to accelerate policy issuance and improve customer experience.

Wizard Lizard Inc. Tech Stack

Media & News

Wizard Lizard Inc.'s Email Address Formats

Wizard Lizard Inc. uses at least 1 format(s):
Wizard Lizard Inc. Email FormatsExamplePercentage
First.Last@wizardlizard.comJohn.Doe@wizardlizard.com
50%
First.Last@wizardlizard.comJohn.Doe@wizardlizard.com
50%

Frequently Asked Questions

What is Wizard Lizard Inc.'s phone number?

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You can contact Wizard Lizard Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wizard Lizard Inc.'s official website and social media links?

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Wizard Lizard Inc.'s official website is wizardlizard.com and has social profiles on LinkedIn.

What is Wizard Lizard Inc.'s SIC code NAICS code?

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Wizard Lizard Inc.'s SIC code is 5045 - Computers and Computer Peripheral Equipment and Software NAICS code is 5112 - Software Publishers.

How many employees does Wizard Lizard Inc. have currently?

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As of December 2025, Wizard Lizard Inc. has approximately 1 employees across 1 continents, including North America. Key team members include Senior Web Developer: A. H.. Explore Wizard Lizard Inc.'s employee directory with LeadIQ.

What industry does Wizard Lizard Inc. belong to?

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Wizard Lizard Inc. operates in the Software Development industry.

What is Wizard Lizard Inc.'s email format?

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Wizard Lizard Inc.'s email format typically follows the pattern of First.Last@wizardlizard.com. Find more Wizard Lizard Inc. email formats with LeadIQ.

Wizard Lizard Inc.

Software DevelopmentCalifornia, United States0-1 Employees

Wizard Lizard LLC is a software development company that was launched in October 2006 and is located in Costa Mesa, California. Wizard Lizard’s premier product is EZBuy, an e-signature point of sale software that allows an insurance agent, broker or carrier to immediately gather signatures from a customer via the internet that are needed to start insurance coverage. Unlike other e-signature processes, EZBuy can collect the down payment along with the signatures so that the sale can be finalized on the spot and without delays. EZBuy was originally conceived by the founders, Kelly Turton and Steve Triano, when they worked together at Freeway Insurance Services, Inc. - a large, successful auto insurance retail brokerage with multiple offices throughout California and $40 million in annual auto insurance premium sales. Mr. Turton was the founder and owner of Freeway and Mr. Triano was the CTO. Although originally conceived as proprietary software, it became clear that EZBuy’s potential was far greater than what Freeway could deliver. Mr. Turton sold Freeway Insurance Services, Inc. in October, 2006 and was joined by Mr. Triano to start Wizard Lizard LLC to focus on making EZBuy available to the insurance retail sector and buying public. Mr. Turton has over 28 years of retail and wholesale insurance experience and Mr. Triano has over 23 years of software development experience with 10 years experience developing insurance products in a start up environment.

Section iconCompany Overview

Phone number
SIC Code
5045 - Computers and Computer Peripheral Equipment and Software
NAICS Code
5112 - Software Publishers
Employees
0-1

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Wizard Lizard Inc.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Wizard Lizard Inc.'s revenue is estimated to be in the range of $1M$10M

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