Local Market Reach Target regional advertisers in Southeast Georgia and South Carolina’s Lowcountry leveraging WJCL ABC 22’s local news authority and multi-channel presence (UHF, cable, HD digital) to offer geo-targeted campaigns across TV and online assets.

Cross Channel Synergy Capitalize on WJCL’s connected tech stack and partner ecosystem (The Trade Desk, Google AdSense, Microsoft 365, Braze, Snowplow) to position bundled media buys that combine TV, programmatic display, and CRM engagement for measurable campaigns.

Community Partnerships Leverage ongoing community initiatives and fundraising partnerships (American Heart Association, Visit Savannah, Light the Way) to propose sponsorship packages, cause marketing opportunities, and integrated storytelling that aligns brands with local goodwill.

Strategic Growth Highlight growth potential through Hearst Television ownership and regional audience reach to prospects in nearby markets, offering scaled advertising solutions, seasonal campaigns, and newsroom content partnerships.

Talent & Content Offer brand-safe content sponsorships and news/talent integration opportunities with WJCL’s reporters and newscasts, plus access to digital content production tools (Adobe Creative Suite) for co-created branded segments and social amplification.