Strong Local Presence WJLA-TV serves the highly engaged Washington, D.C. metropolitan area with a weekly viewership of over 5.7 million, presenting substantial opportunities for targeted regional advertising and sponsorship deals.

Rich Content Portfolio As an award-winning local broadcaster with a focus on news, entertainment, and sports, WJLA-TV offers diverse programming channels ideal for tailored marketing campaigns and branded content integrations.

Technological Engagement Utilizing advanced tech tools such as JSON-LD, Salesforce Interaction Studio, and targeted ad platforms like TripleLift, WJLA-TV demonstrates an openness to innovative digital advertising solutions, opening avenues for data-driven marketing partnerships.

Community & Social Initiatives Recent partnerships, such as the collaboration with Ellipse Analytics to test pet-related products, highlight WJLA-TV's commitment to community engagement and socially responsible programming, creating prospects for cause marketing collaborations.

Stable Revenue Base With estimated revenues between $100 million and $250 million and a sizable employee base, WJLA-TV presents a stable platform for long-term advertising relationships, content partnerships, and technology integrations.