Dominant Market Reach WKTV NewsChannel 2 boasts the strongest broadcast signal in the Utica DMA, reaching at least 70% of TV households in the area. This extensive audience coverage presents prime advertising opportunities for local and regional brands seeking high visibility.

Digital Engagement Expansion With digital offerings distributed through WKTV.com and a technology stack including YouTube and Survicate, the company demonstrates a strong online presence. This indicates potential for digital advertising and content partnerships targeting tech-savvy audiences.

Stable Financial Position Generating annual revenues between 25 and 50 million dollars, WKTV exhibits a solid financial foundation, enabling investment in new advertising solutions, community engagement initiatives, and partnership opportunities to expand its local influence.

Community Involvement Recent coverage involving local issues and initiatives, such as voter registration and hospital donations, showcases WKTV’s active role in community engagement. This opens avenues for brands looking to align with local social responsibility campaigns.

Leadership and Staffing The appointment of key personnel like local sales manager Brittany Beane highlights ongoing efforts to strengthen regional sales teams. Engaging with WKTV's sales leadership could unlock targeted advertising packages and sponsorship opportunities tailored to local businesses.