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Insights

Market Leadership WLNS-TV is the #1 and highly honored CBS affiliate in Lansing with multiple awards (Station of the Year, Outstanding News Operation, regional Murrow awards), signaling strong credibility and established advertiser value in a top market.

Growth Ready Revenue range of 50M-100M and a mid-sized staff (51-200) indicate a scalable platform with room for expanded advertising packages, sponsorships, and community partnerships leveraging 6 News reach.

Cross Platform Key tech and distribution stack includes Amazon Web Services, Google AdSense, Taboola, WordPress, and automation tools, enabling integrated digital and broadcast campaigns, retargeting, and measurement opportunities.

Strategic Partnerships Recent collaborations with local organizations and nonprofits (Hope Over Violence Gun Lock Giveaway, Highfields partnership) demonstrate openness to sponsor-driven campaigns and cause marketing aligned with community initiatives.

Audience Reach Simulcast of major newscasts on sister station WLAJ-TV and strong local presence near Michigan State University and the Capitol offers expansive local reach for advertisers targeting diverse demographics and high-engagement time slots.

Similar companies to WLNS-TV

WLNS-TV Tech Stack

WLNS-TV uses 8 technology products and services including Amazon Advertising, Google AdSense, Taboola, and more. Explore WLNS-TV's tech stack below.

WLNS-TV's Email Address Formats

WLNS-TV uses at least 4 email formats:
WLNS-TV Email FormatsExamplePercentage
FLast@wlns.comJDoe@wlns.com
95%
FirstLast@wlns.comJohnDoe@wlns.com
3%
Last@wlns.comDoe@wlns.com
1%
First-L@wlns.comJohn-D@wlns.com
1%

Frequently Asked Questions

What is WLNS-TV's phone number?

Minus sign iconPlus sign icon You can contact WLNS-TV's main corporate office by phone at
+1-517-372-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WLNS-TV's stock symbol?

Minus sign iconPlus sign iconWLNS-TV is a publicly traded company; the company's stock symbol is WLNSF.

What is WLNS-TV's official website and social media links?

Minus sign iconPlus sign iconWLNS-TV's official website is wlns.com and has social profiles on LinkedIn.

How much revenue does WLNS-TV generate?

Minus sign iconPlus sign icon As of October 2026, WLNS-TV's annual revenue is estimated to be $50M - $100M.

What is WLNS-TV's SIC code and NAICS code?

Minus sign iconPlus sign iconWLNS-TV's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing and NAICS code is 515 - Broadcasting (except Internet).

How many employees does WLNS-TV have currently?

Minus sign iconPlus sign iconAs of October 2026, WLNS-TV has approximately 83 employees across 1 continents, including North America. Key team members include Chief Executive Officer: C. M., Chief Executive Officer: M. R. and Chief Engineer: S. C. Explore WLNS-TV's employee directory with LeadIQ.

What industry does WLNS-TV belong to?

Minus sign iconPlus sign iconWLNS-TV operates in the Broadcast Media Production and Distribution industry.

What technology does WLNS-TV use?

Minus sign iconPlus sign iconWLNS-TV's tech stack includes Amazon Advertising, Google AdSense, Taboola, AutoCAD, Amazon Web Services, WordPress, OneTrust and Segment.

What is WLNS-TV's email format?

Minus sign iconPlus sign iconWLNS-TV's email format typically follows the pattern of FLast@wlns.com. Find more WLNS-TV email formats with LeadIQ.

When was WLNS-TV founded?

Minus sign iconPlus sign iconWLNS-TV was founded in 1950.
WLNS-TV logo

WLNS-TV

Broadcast Media Production and DistributionMichigan, United States51-200 Employees

WLNS-TV is a broadcast television station serving the Lansing, Michigan market as the CBS affiliate. It produces a locally focused news lineup under the brand 6 News, which includes morning, daytime, and evening newscasts that are simulcast on the nearby ABC affiliate WLAJ-TV for select weekday time blocks. The station positions itself as a leading news provider in its market, emphasizing recognition through industry awards and its role in community engagement, such as partnerships and public safety initiatives. Based in Lansing, WLNS-TV operates within the broadcast media production and distribution industry and serves audiences in a region that includes institutions and industries such as Michigan State University, the state Capitol, and General Motors plants. The company is headquartered at 2820 East Saginaw Street in Lansing and has a workforce typical of a local television operation of its scale. A recent collaboration highlighted in local news involved WLNS-TV partnering with public and community organizations to deliver service-oriented programs.

Section iconCompany Overview

Phone number
+1-517-372-****
Website
wlns.com
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
Stock Symbol
WLNSF
NAICS Code
515 - Broadcasting (except Internet)
Founded
1950
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M - $100M

    WLNS-TV's revenue is estimated to be in the range of $50M - $100M

Company Leadership

  • Chief Executive Officer at WLNS-TV
    C. M.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at WLNS-TV
    M. R.
    Chief Executive Officer
    Mobile Phone
  • Chief Engineer at WLNS-TV
    S. C.
    Chief Engineer
    Mobile Phone
  • Chief Meteorologist at WLNS-TV
    T. F.
    Chief Meteorologist
    Mobile Phone
  • President at WLNS-TV
    W. C.
    President
    Mobile Phone

Employee Directory

  • Chairman at WLNS-TV
    N. S.
    Chairman
    Mobile Phone
  • Owner at WLNS-TV
    N. W.
    Owner
    Mobile Phone
  • President at WLNS-TV
    W. C.
    President
    Mobile Phone
  • Chief Engineer at WLNS-TV
    S. C.
    Chief Engineer
    Mobile Phone
  • Chief Meteorologist at WLNS-TV
    T. F.
    Chief Meteorologist
    Mobile Phone

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