Insights

Market Leader Wm. K. Walthers, Inc. is positioned as the leading supplier of model railroad products with a global customer base, offering potential upsell opportunities across hobby shops domestically and abroad through a broad catalog of brands and accessories.

Product Broadeness Recent expansions in HO scale structure kits and in-demand Cornerstone lines indicate strong demand for new and back-in-stock SKUs, suggesting replenishment and cross-sell opportunities with retailers carrying Walthers’ full product suite.

Subscription Play The Walthers Build subscription initiative signals interest in recurring revenue models; sales teams can pitch retailers on tiered partnerships, promotional support, and exclusive releases to drive ongoing store engagement.

Digital & Analytics A tech stack including WordPress, Magento, HubSpot, and analytics tools implies strong e-commerce and marketing automation potential; explore cross-channel campaigns, wholesale portal enhancements, and lead generation collaborations.

Financial Scale With annual revenue in the 50–100 million range and a multi-brand portfolio, there is room to pursue larger wholesale agreements, co-branded product launches, and continent-spanning distribution deals with hobby retailers and specialty shops.

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Wm. K. Walthers, Inc. Tech Stack

Wm. K. Walthers, Inc. uses 8 technology products and services including Microsoft Advertising, HubSpot Analytics, Snowplow, and more. Explore Wm. K. Walthers, Inc.'s tech stack below.

Media & News

Wm. K. Walthers, Inc.'s Email Address Formats

Wm. K. Walthers, Inc. uses at least 4 email formats:
Wm. K. Walthers, Inc. Email FormatsExamplePercentage
FirstL@walthers.comJohnD@walthers.com
91%
First@walthers.comJohn@walthers.com
5%
Last@walthers.comDoe@walthers.com
3%
FirstML@walthers.comJohnMD@walthers.com
1%

Frequently Asked Questions

What is Wm. K. Walthers, Inc.'s phone number?

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You can contact Wm. K. Walthers, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wm. K. Walthers, Inc.'s official website and social media links?

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Wm. K. Walthers, Inc.'s official website is walthers.com and has social profiles on LinkedIn.

How much revenue does Wm. K. Walthers, Inc. generate?

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As of August 2026, Wm. K. Walthers, Inc.'s annual revenue is estimated to be $50M - $100M.

What is Wm. K. Walthers, Inc.'s SIC code and NAICS code?

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Wm. K. Walthers, Inc.'s SIC code is 5092 - Toys and Hobby Goods and Supplies and NAICS code is 42 - Wholesale Trade.

How many employees does Wm. K. Walthers, Inc. have currently?

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As of August 2026, Wm. K. Walthers, Inc. has approximately 63 employees across 2 continents, including North America and Europe. Key team members include Chief Financial Officer: K. S., President: S. W. and Chairman: B. W. Explore Wm. K. Walthers, Inc.'s employee directory with LeadIQ.

What industry does Wm. K. Walthers, Inc. belong to?

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Wm. K. Walthers, Inc. operates in the Wholesale industry.

What technology does Wm. K. Walthers, Inc. use?

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Wm. K. Walthers, Inc.'s tech stack includes Microsoft Advertising, HubSpot Analytics, Snowplow, WordPress, Magento, NetSuite, New Relic and Yoast SEO.

What is Wm. K. Walthers, Inc.'s email format?

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Wm. K. Walthers, Inc.'s email format typically follows the pattern of FirstL@walthers.com. Find more Wm. K. Walthers, Inc. email formats with LeadIQ.

When was Wm. K. Walthers, Inc. founded?

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Wm. K. Walthers, Inc. was founded in 1932.
Wm. K. Walthers, Inc. logo

Wm. K. Walthers, Inc.

WholesaleWisconsin, United States51-200 Employees

Wm. K. Walthers, Inc. operates as a wholesale supplier of model railroad products, serving hobby shops with a broad range of items sourced from hundreds of suppliers. Based in Milwaukee, Wisconsin, the company has a long-standing presence in the hobbyist market, having been established in 1932 and remaining under family ownership into its third generation. Its offerings support model railroad enthusiasts and retailers by providing a wide catalog of products and publishing a comprehensive annual product reference book, alongside branded lines such as WalthersPROTO, WalthersMAINLINE, WalthersTRAINLINE, Scenemaster and Cornerstone. The business positions itself as a leading distributor in North America, addressing retailers’ needs for diverse, branded model railroading merchandise. Recent activity includes the reintroduction of popular HO Scale Cornerstone kits and the launch of new Penn Central models in HO scale, reflecting ongoing product development to meet demand in the hobby segment.

Section iconCompany Overview

Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
42 - Wholesale Trade
Founded
1932
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Wm. K. Walthers, Inc.'s revenue is estimated to be in the range of $50M - $100M

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