Insights

Expanding Product Range Walthers consistently introduces new and popular model railroad products, such as HO Scale Cornerstone kits and WalthersMainline Budd Passenger Cars, indicating ongoing product development and strong demand within the hobbyist market.

Market Segmentation Opportunities The company's recent segmentation enhancements, including the addition of adult and youth categories for N and HO scales, suggest an opportunity to target specific customer demographics with tailored marketing and product bundles.

Innovation & Subscription Models The launch of the Walthers Build-A-World Modeling Kit and subscription services demonstrates their focus on innovative offerings that can be leveraged to increase customer engagement and recurring revenue streams.

Brand Authority As the leading supplier of model railroad products with a comprehensive annual reference book, Walthers holds significant brand authority and credibility, facilitating upselling and cross-selling of core and new product lines.

Strategic Growth Areas The company's diversification into leisure travel and added specialty departments like FIT/Leisure suggests potential for expanding into adjacent markets and creating bundled packages for hobbyists interested in travel and leisure, boosting cross-category sales opportunities.

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Wm. K. Walthers, Inc. Tech Stack

Wm. K. Walthers, Inc. uses 8 technology products and services including Fastly, Open Graph, RequireJS, and more. Explore Wm. K. Walthers, Inc.'s tech stack below.

  • Fastly
    Content Delivery Network
  • Open Graph
    Content Management System
  • RequireJS
    Javascript Frameworks
  • Prototype
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • New Relic
    Real User Monitoring
  • Klevu
    Search Engines
  • Cloudflare Bot Management
    Security

Media & News

Wm. K. Walthers, Inc.'s Email Address Formats

Wm. K. Walthers, Inc. uses at least 1 format(s):
Wm. K. Walthers, Inc. Email FormatsExamplePercentage
FirstL@walthers.comJohnD@walthers.com
91%
First@walthers.comJohn@walthers.com
5%
Last@walthers.comDoe@walthers.com
3%
FirstML@walthers.comJohnMD@walthers.com
1%

Frequently Asked Questions

Where is Wm. K. Walthers, Inc.'s headquarters located?

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Wm. K. Walthers, Inc.'s main headquarters is located at 5601 W Florist Ave, Milwaukee, WI 53218, US. The company has employees across 2 continents, including North AmericaEurope.

What is Wm. K. Walthers, Inc.'s phone number?

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You can contact Wm. K. Walthers, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Wm. K. Walthers, Inc.'s official website and social media links?

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Wm. K. Walthers, Inc.'s official website is walthers.com and has social profiles on LinkedIn.

How much revenue does Wm. K. Walthers, Inc. generate?

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As of September 2025, Wm. K. Walthers, Inc.'s annual revenue reached $15M.

What is Wm. K. Walthers, Inc.'s NAICS code?

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Wm. K. Walthers, Inc.'s NAICS code is 42 - Wholesale Trade.

How many employees does Wm. K. Walthers, Inc. have currently?

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As of September 2025, Wm. K. Walthers, Inc. has approximately 63 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer/Controller: D. B.Chief Financial Officer: K. S.Vice President Marketing: K. F.. Explore Wm. K. Walthers, Inc.'s employee directory with LeadIQ.

What industry does Wm. K. Walthers, Inc. belong to?

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Wm. K. Walthers, Inc. operates in the Wholesale industry.

What technology does Wm. K. Walthers, Inc. use?

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Wm. K. Walthers, Inc.'s tech stack includes FastlyOpen GraphRequireJSPrototypejQueryNew RelicKlevuCloudflare Bot Management.

What is Wm. K. Walthers, Inc.'s email format?

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Wm. K. Walthers, Inc.'s email format typically follows the pattern of . Find more Wm. K. Walthers, Inc. email formats with LeadIQ.

When was Wm. K. Walthers, Inc. founded?

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Wm. K. Walthers, Inc. was founded in 1932.
Wm. K. Walthers, Inc.

Wm. K. Walthers, Inc.

WholesaleUnited States51-200 Employees

Wm. K. Walthers, Inc. is the leading supplier of model railroad products in the world. Founded in Milwaukee in 1932 by William (Bill) Walthers, and now in its third generation of family ownership, the company supplies hobby shops at home and abroad with thousands of products from over 300 different suppliers. Walthers also is the Publisher of the industry's most complete annual product Reference Book as well as the producer of some of the finest branded products in the industry including WalthersPROTO, WalthersMAINLINE, WalthersTRAINLINE, Scenemaster and Cornerstone.

Section iconCompany Overview

Headquarters
5601 W Florist Ave, Milwaukee, WI 53218, US
Phone number
NAICS Code
42 - Wholesale Trade
Founded
1932
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Wm. K. Walthers, Inc.'s revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Wm. K. Walthers, Inc.'s revenue is in the range of $10M$50M

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