Localized Marketing Potential WMBB News 13 serves a rapidly growing region in the Florida Panhandle, reaching over 320,000 viewers across eight counties, providing ample opportunities for localized advertising and targeted marketing solutions.

Media Revenue Growth With a revenue range of one to ten million dollars, WMBB presents a promising client base for advertising platforms, digital content, and multimedia sponsorships tailored to regional audiences.

Digital Expansion Opportunities Given WMBB's affiliation with ABC and This-TV, there is potential to expand digital content offerings, streaming services, and multimedia engagement to increase viewer reach and advertising revenue.

Staffing & Content Development The company's recent hiring activity, such as adding Tess Rowland from South Florida, indicates an active effort to enhance local news coverage and viewer engagement, creating opportunities for partnership in content sponsorship and training.

Market Positioning As one of Hoak Media's most easterly stations in a fast-growing market, WMBB is positioned to leverage regional growth trends by offering tailored advertising packages and partnership opportunities aligned with local economic development.