Local Market Reach WMBB News 13 serves a broad regional audience across eight counties in the Florida Panhandle, reaching over 139,700 homes and maintaining a viewership exceeding 320,000. This presents opportunities for targeted advertising and local marketing partnerships tailored to the rapidly growing Florida market.

Growing Audience Located in Panama City, an area considered to be one of Florida's fastest-growing regions, WMBB has the potential to expand its content and advertising offerings to capitalize on demographic growth and increased viewership in the area.

Digital Presence With an active website and available online news coverage, there is potential to develop digital advertising and content sponsorship opportunities that complement traditional broadcast services, especially to attract local businesses seeking digital engagement.

Engagement Expansion Recent hires like Tess Rowland indicate WMBB’s focus on strengthening news and weather coverage, creating opportunities for brands related to weather-sensitive products, community events, and local services seeking high visibility during news broadcasts.

Media Partnership Opportunities As part of Hoak Media’s expanding television network, WMBB’s regional presence and affiliation with major networks like ABC position it well for integrated advertising solutions, sponsorships, and collaborative content campaigns across traditional and digital platforms.