Local News Reach Strong regional footprint in the Grand Strand and Pee Dee areas with 39 hours of live local news and weather, plus NBC programming, offering a window to local advertisers and regional brands seeking exposure in northeastern South Carolina and southeastern North Carolina.

Cross Platform Established digital presence alongside broadcast with live local coverage distributed via digital platforms, enabling multi-channel ad campaigns, audience retargeting, and cross-platform sponsorship packages.

Partner Ecosystem Active collaboration history with local events and nonprofits (Carolina Country Music Fest, Salvation Army, investigative reporting partnerships), indicating openness to sponsored events, cause marketing, and community engagement programs.

Mid Market Scale Mid-sized organization (employees 51-200) with revenue in the $50–100 million range, suggesting nimble decision-making for customized advertising solutions and scalable sponsorships suitable for regional brands and SMBs.

Tech Stack & Security Proven use of modern adtech and cloud tools (The Trade Desk, Snowplow, AWS, Piwik PRO), presenting opportunities to offer data-driven advertising, analytics services, and enhanced digital security training and services through KnowBe4.