WMcCann
Advertising ServicesSão Paulo, Brazil501-1000 Employees
WMcCann is an advertising services agency based in São Paulo, Brazil, operating under a global framework called Truth Well Told that prioritizes building brands by revealing enduring human truths rather than simply producing campaigns. The firm upholds Inclusion Conscious as a guiding ethos, aiming to move people and markets through authentic brand narratives. It maintains offices in Rio de Janeiro and Brasília, reflecting a presence across major Brazilian markets within a broader international network that operates in more than 100 countries. The McCann network has been recognized for innovation and effectiveness, including Fast Company naming it one of the world’s most innovative companies in 2024 and 2025, and it was the most awarded agency at Cannes Lions 2023. It has consistently ranked highly on the Global Effie Index for 2019–2023, indicating sustained performance. In 2023, the network named Dani Ribeiro as chief creative officer, a leadership change noted within the organization.
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