Local reach Leverage WNYT NewsChannel 13 as a regional broadcast partner in Albany, NY, with coverage across Capital Region via NBC affiliate operations and related channels (MeTV, Start TV, getTV) to offer targeted regional advertising packages and sponsorships.

Multi-platform Exploit their digital presence including streaming of newscasts, apps (NewsChannel 13, First Warning Weather App), and partner sites to offer multi-channel advertising, programmatic, and cross-platform campaigns across web, mobile, and OTT.

Tech stack Leverage their advertising technologies (The Trade Desk, Google AdSense, Taboola, StackAdapt, Amazon Ads), AWS infrastructure, and Shopify presence to propose data-driven ad solutions, retargeting, and e-commerce integrations for local businesses.

Sponsorships Position as a local content partner for sports, weather, and community programs, including opportunities around sports reporting hires and school-focused programming to engage local brands with credibility and trust signals.

Growth potential With revenue in the mid-range and an owned local network under Hubbard Broadcasting, propose scalable packages to mid-market advertisers and regional advertisers seeking broad but targeted exposure in Albany, Schenectady, and surrounding areas.