STAYING RELEVANT Leverage Wohler's ongoing product enhancements such as iVAM2-ST2110 and iAM1-MIX upgrades to position cross-format monitoring solutions across broadcasters and production facilities looking to modernize with ST 2110, IP-based workflows, and flexible front-panel controls.

NAB AND EVENTS Capitalize on active presence at NAB Show and MPTS by coordinating pre-event outreach, live demos, and on-site follow-ups with attendees to accelerate pipeline generation among operators evaluating scalable monitoring systems for multi-format environments.

GLOBAL EXPANSION Target regional growth opportunities evidenced by new regional hires and active trade-show participation (Americas leadership addition; BES Expo engagement) to expand direct sales, channel partnerships, and localized support in key markets.

IP MONITORING LEAD Highlight MAVRIC and multi-format support (Dante, Ravenna/AES67, SMPTE 2022/2110, Dolby ATMOS) to appeal to facilities migrating to IP-based, remote, and cloud-ready monitoring architectures for broadcast and live production.

SMALL-MIDMARKET FOCUS Position Wohler as a cost-effective, scalable solution for mid-sized broadcasters and remote production facilities with modular offerings and upgrade paths that reduce total cost of ownership while enabling growth into larger multi-site operations.