Golf Membership Growth Target mid-market and high-net-worth members in the Capital District with bundled membership and social packages, highlighting the 18-hole Tillinghast championship course, year-round social events, and family-friendly programs to drive recruitment and renewals.

Corporate & Events Leverage corporate meeting facilities and banquet services to attract local businesses for executive retreats, client hospitality, and private events, offering tailored event packages that showcase the club’s athletic and dining amenities.

Family & Junior Focus Upsell junior and family programming with scalable memberships and seasonal camps, promoting the full range of youth golf, tennis, and childcare services to drive multi-generational engagement and longer tenure.

Digital & Experience Promote digital efficiency and member experience through the club’s tech stack alliances (Cloud services, CRM, comms platforms) to offer seamless onboarding, event booking, and personalized communications that enhance retention.

Competition & Partnerships Differentiate with marquee awards and regional status while pursuing partnerships with local businesses and tourism boards to boost cross-promotions, sponsorships, and visitation to the 1915 heritage property.