Diversity Leadership The organization is a mission-driven, global membership focused on empowering women in the alcohol and alternative beverage industry, presenting a strong alignment for brands seeking DEI collaboration, sponsorships, and leadership development partnerships.

Industry Partnerships Recent and ongoing collaborations with industry groups and initiatives (USBG, Deloitte baseline DEI, 86 Harassment, Global CONNECT) indicate openness to co-branded programs, research, and events that can be leveraged for joint marketing and customer outreach.

Event & Brand Exposure Active participation in pitches, accelerator competitions, and high-profile events suggests opportunities to sponsor or present at conferences, awards, and pitch sessions to gain access to a targeted B2B audience.

Support Programs Existing Hospitality Assistance Program and workforce support initiatives reveal a consumer-facing and member-support orientation that can be expanded with technology-enabled services, training platforms, or sponsorships for wellness and advocacy programs.

Technology & Analytics Knowledge of a tech stack including Nielsen IQ, SDL Tridion, and UserTesting points to readiness for data-driven partnerships, market research services, and digital experience enhancements that align with members’ needs and sponsor visibility.