Make in USA Leverage Wonder Porcelain’s strong Made in USA positioning and Tennessee manufacturing footprint to target local contractors, distributors, and builders prioritizing domestic sourcing and lead times.

Product launches Capitalize on frequent new collections and mosaics launched at Coverings and related events to position as an innovator, offering exclusive SKUs or showroom exclusives to specifiers and wholesale accounts.

Certifications Promote TCNA-tested performance and low water absorption as a risk-managed value proposition for high-traffic commercial projects, hospitality, and multifamily developments seeking durable ceramic tile solutions.

Channel growth Target expansion through the independent channel leadership and recent VP promotion to drive sales strategy, partner recruitment, and dealer network growth in regions with growing construction activity.

Tech enablement Use their tech stack (Power BI, Tableau, SAP, iCIMS, Shopify) to deliver data-driven proposals, distributor performance dashboards, and streamlined order experiences to win larger projects and faster close rates.