Ecommerce Expansion Leverage Work Authority’s Shopify storefront and Shop Pay to expand beyond footwear into a full safety equipment program, including gloves, hard hats, and reflective apparel. Bundle products into turnkey safety programs, offer bulk and contract pricing for enterprise customers, and optimize product discovery using Google Search Console data to attract procurement and safety managers. Create B2B features in the store such as quotes, bulk ordering, and procurement workflows to shorten purchasing cycles with mid market and enterprise clients.

Cross-Sell PPE Capitalize on their seven decades of safety program expertise to drive cross selling of PPE and related services. Position bundle offerings that combine footwear with complementary items like gloves and protective apparel, along with managed service elements such as compliance tracking and fit programs. Target existing customers in industries with strict safety requirements and craft tailored proposals that emphasize efficiency, accountability, and reduced admin effort.

Channel Partnerships Develop channel partnerships with PPE manufacturers, distributors, or private label providers to expand the product catalog and offer exclusive lines. Align partnerships with enterprise procurement channels and HR systems to enable streamlined onboarding, quotes, and contract pricing. Use Work Authority’s customer service reputation to win large accounts that require risk management and program consistency across sites.

Geographic Growth Explore geographic expansion into the US market to access larger enterprise buyers while leveraging Canada based operations. Establish a US distribution or cross border e commerce capability, adjust pricing, and ensure regulatory alignment for safety standards. Run pilot programs with target industries in bordering states to validate demand and build case studies for a multinational expansion.

Tech Modernization Modernize the technology stack to improve conversion, personalization, and procurement automation. Consider upgrading from the current Mustache and Backbone based front end to a modern framework and adopting headless commerce to enhance UX across devices. Integrate with ERP/CRM systems, enable real time inventory, dynamic pricing, and enhanced analytics to support sales targeting and customer success efforts. Propose a phased migration with ROI tracking.