Paper-to-EHR Transition Workflow's core offering shifts providers from paper to electronic health records with WorkflowEHR, WorkflowPM, and WorkflowERx. Emphasize easy deployment via web-based architecture and configurability for primary or specialty practices. Sales angle: target practices seeking rapid deployment, minimal disruption, and integrated billing to streamline revenue cycle.

Mid-market Growth The company reports revenue in the 50 to 100 million range with 11 to 50 employees, placing it in the mid market with strong buying power in healthcare IT. There is potential to expand within similar sized clinics and multi-site groups by offering bundled EHR, PM, and ePrescribing with secure messaging. The included ePrescribing at no charge can be a differentiator.

Revenue Cycle Focus WorkflowPM integrates scheduling, charge entry, claims submission, coding checks, and robust reporting to improve revenue cycle performance. Automatic charge capture tied to provider activity can increase accuracy and cash flow. Upsell opportunities include expanding with workflowERx and secure messaging for comprehensive care coordination.

Global Public Sector Public sector and international exposure is suggested by a partnership example with London’s Air Ambulance, indicating a path to EMS and NGO healthcare segments. This can be leveraged to target hospitals and emergency services in other regions with a proven deployment model and fast time to value.

Adoption Friendly The solutions are web based, configurable, and feature a user friendly pen-tablet interface to maintain eye contact with patients. This supports clinician adoption and reduces training costs, making it easier to close deals with practices concerned about onboarding time and staff acceptance.