Brand Innovation WorkInProgress combines advertising with an innovation mindset, presenting a sales opportunity to position them as a partner for end-to-end brand evolution and digital campaigns that demonstrate ongoing brand relevance.

Strategic Partnerships Recent Domino’s collaboration signals appetite for campaign-driven growth with national brands; explore opportunities in scalable digital campaigns and delivery-system launches across CPG and quick-service sectors.

Mid-Market Strength With 51-200 employees and $50M–$100M in revenue, WorkInProgress sits in the upper mid-market, offering a compelling profile for enterprise-like agencies seeking agile, innovative approaches without large holdovers.

Tech-Driven Production Utilizes a mixed tech stack including Houdini, 3D/animation, and digital media tools, suggesting capability for advanced digital experiences, CGI-driven ads, and immersive content to enhance campaign quality and differentiation.

Expansion Potential Growth-ready positioning and a track record with national brands indicate opportunities to upsell services such as omnichannel strategy, performance marketing, and creative optimization to optimize multi-channel campaigns.