Market Expansion WorkPro's established presence in Australia and New Zealand positions it to further expand its compliance solutions into other regional markets with similar HR needs, presenting growth opportunities for partners and resellers.

Technology Integration With a comprehensive tech stack and recent feature launches like vaccination status management and reference checks, WorkPro is investing in innovative compliance tools, indicating opportunities to cross-sell new modules and enhance existing client workflows.

Targeted Industries WorkPro’s partnerships with companies like Adecco and BetterHR highlight its focus on staffing, recruitment, and HR services sectors, making these industries prime targets for upselling additional compliance, background check, and training solutions.

Service Diversification The expansion into specialized modules such as locum and vaccination management shows WorkPro’s commitment to broadening its service portfolio, creating avenues to offer tailored solutions to organizations with diverse workforce compliance needs.

SMB Market Potential With a revenue range of 1M to 10M and a focus on small to medium-sized businesses through existing partnerships, there is significant sales potential in further penetrating the SMB segment with scalable, easy-to-integrate compliance tools.