Insights

Expansion Through Acquisition WorkStep's recent acquisition of WorkHound Inc. demonstrates its strategic growth and expansion into frontline employee engagement. This creates opportunities to cross-sell additional AI-driven solutions and integrated HR tools to a broader customer base in industries focused on frontline workers.

AI-Driven Engagement With the launch of its conversational AI feedback tool and predictive analytics features, WorkStep positions itself as a leader in intelligent workforce management. Engaging organizations seeking innovative, tech-enabled methods to improve employee retention and reduce turnover presents a strong sales opportunity.

Market Potential Operating in the human resources services industry with a revenue range of fifty to one hundred million dollars and a workforce of up to 200 employees, WorkStep targets mid-size to large enterprises, especially those investing heavily in frontline workforce retention and operational efficiency.

Innovative Feature Portfolio WorkStep's suite of tools including real-time feedback, predictive analytics, and impact measurement, along with recent feature launches like Suggested Actions, offers a compelling value proposition for organizations looking to adopt comprehensive employee engagement platforms, encouraging upselling opportunities.

Growth and Funding Having secured a significant $25 million in Series B funding and generating substantial revenue, WorkStep is positioned for scaling its platform. Partnering with organizations that prioritize digital transformation and workforce analytics can accelerate sales into expanding markets seeking cloud-based HR solutions.

WorkStep Tech Stack

WorkStep uses 8 technology products and services including MySQL, Google Fonts API, React, and more. Explore WorkStep's tech stack below.

  • MySQL
    Database
  • Google Fonts API
    Font Scripts
  • React
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • HubSpot Chat
    Live Chat
  • WP Engine
    Platform As A Service
  • Cowboy
    Web And Application Servers

Media & News

WorkStep's Email Address Formats

WorkStep uses at least 1 format(s):
WorkStep Email FormatsExamplePercentage
First@workstep.comJohn@workstep.com
57%
First.Last@workstep.comJohn.Doe@workstep.com
35%
Last@workstep.comDoe@workstep.com
7%
FirstLast@workstep.comJohnDoe@workstep.com
1%

Frequently Asked Questions

What is WorkStep's official website and social media links?

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WorkStep's official website is workstep.com and has social profiles on LinkedInCrunchbase.

What is WorkStep's SIC code NAICS code?

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WorkStep's SIC code is 8999 - Services, Not Elsewhere Classified NAICS code is 541612 - Human Resources Consulting Services.

How many employees does WorkStep have currently?

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As of January 2026, WorkStep has approximately 57 employees across 4 continents, including North AmericaEuropeAfrica. Key team members include Coo: J. J.Vice President Finance: A. K.Head Of Implementation Engineering: Z. B.. Explore WorkStep's employee directory with LeadIQ.

What industry does WorkStep belong to?

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WorkStep operates in the Human Resources Services industry.

What technology does WorkStep use?

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WorkStep's tech stack includes MySQLGoogle Fonts APIReactJSON-LDjQueryHubSpot ChatWP EngineCowboy.

What is WorkStep's email format?

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WorkStep's email format typically follows the pattern of First@workstep.com. Find more WorkStep email formats with LeadIQ.

When was WorkStep founded?

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WorkStep was founded in 2017.

WorkStep

Human Resources ServicesCalifornia, United States51-200 Employees

WorkStep is AI-powered employee engagement software designed for distributed frontline teams. It helps HR and Operations leaders move beyond measuring sentiment to driving real-time action with smart surveys, built-in communication tools and AI-driven insights and coaching.

WorkStep's employee experience solution provides comprehensive employee listening, engagement, voice of the employee, and communication functionality including:

*Employee Feedback: WorkStep collects real-time insights from employees through milestone pulse, always-on, annual surveys, and bi-directional feedback channels.

*Employee Reporting: Reporting provides HR and Ops leaders with data on employee behavior which can be segmented by various filters including role type, location, demographics and tenure, to identify trends and patterns that may impact retention

*Predictive Analytics: WorkStep utilizes machine learning to determine the top areas of improvement, at facility or role level, and suggest high-impact actions to reduce employee turnover

*Impact Analysis: Employers can measure the success of any initiative implemented by tracking the change in employee sentiment and retention across the impacted population

*Communication: Leaders can reply to urgent comments and alerts while maintaining employee anonymity or broadly communicate to segments of the workforce to bring attention to new programs, share critical updates, celebrate teams, or solicit feedback.

Combining real-time data with AI-powered analytics and built-in communication tools, WorkStep helps eHR & Operations leaders identify and directly address opportunities in their frontline operations. This results in improved retention rates, increased productivity, and reduced costs.

Section iconCompany Overview

SIC Code
8999 - Services, Not Elsewhere Classified
NAICS Code
541612 - Human Resources Consulting Services
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    WorkStep's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    WorkStep's revenue is estimated to be in the range of $50M$100M

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