Insights

Strong Market Presence Workwear Group's extensive distribution network with over 1,000 retail outlets across Australia and New Zealand presents substantial opportunities for new sales partnerships and expanding product placements within existing channels.

Sustainability Initiatives The company's commitment to ethical sourcing and sustainability, exemplified by their partnership with BlockTexx and the introduction of REPREVE fibers, indicates a readiness to adopt and promote eco-friendly products, ideal for clients focused on environmental responsibility.

Diverse Client Base Serving well-known brands like Bakers Delight and providing uniform solutions for recognized businesses positions Workwear Group as a trusted provider, opening avenues for collaborations with other large organizations seeking quality workwear partnerships.

Innovation & Technology The recent appointment of a CTO and deployment of advanced digital tools such as Magento and Azure suggest a focus on digital capabilities and product innovation, presenting opportunities for tech-driven product features and integrated supply chain solutions.

Growth & Expansion With a growing international footprint and strategic asset sales, Workwear Group is expanding its market reach, making it a suitable prospect for sales components involved in international distribution, customized fabric solutions, or new product categories aligning with their sustainability goals.

Similar companies to Workwear Group

Workwear Group Tech Stack

Workwear Group uses 8 technology products and services including Magento, Magento 2, Microsoft Intune, and more. Explore Workwear Group's tech stack below.

  • Magento
    E-commerce
  • Magento 2
    E-commerce Platforms
  • Microsoft Intune
    Enterprise Mobility Management
  • Element UI
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Microsoft Azure
    Platform As A Service
  • HSTS
    Security

Media & News

Workwear Group's Email Address Formats

Workwear Group uses at least 1 format(s):
Workwear Group Email FormatsExamplePercentage
First.Last@workweargroup.com.auJohn.Doe@workweargroup.com.au
49%
FLast@workweargroup.com.auJDoe@workweargroup.com.au
2%
First.Last@workweargroup.com.auJohn.Doe@workweargroup.com.au
49%

Frequently Asked Questions

Where is Workwear Group's headquarters located?

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Workwear Group's main headquarters is located at 187 Todd Rd, Melbourne, VIC 3207, AU. The company has employees across 5 continents, including OceaniaEuropeAsia.

What is Workwear Group's official website and social media links?

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Workwear Group's official website is workweargroup.com.au and has social profiles on LinkedIn.

What is Workwear Group's NAICS code?

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Workwear Group's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Workwear Group have currently?

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As of October 2025, Workwear Group has approximately 501 employees across 5 continents, including OceaniaEuropeAsia. Key team members include Chief Executive Officer: P. B.Chief Information Officer: D. B.Chief Supply & Planning Officer: T. B. B.. Explore Workwear Group's employee directory with LeadIQ.

What industry does Workwear Group belong to?

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Workwear Group operates in the Retail Apparel and Fashion industry.

What technology does Workwear Group use?

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Workwear Group's tech stack includes MagentoMagento 2Microsoft IntuneElement UIjQuery UIMicrosoftMicrosoft AzureHSTS.

What is Workwear Group's email format?

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Workwear Group's email format typically follows the pattern of First.Last@workweargroup.com.au. Find more Workwear Group email formats with LeadIQ.

When was Workwear Group founded?

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Workwear Group was founded in 1962.
Workwear Group

Workwear Group

Retail Apparel and FashionAustralia501-1000 Employees

For over a century, we've outfitted millions worldwide. We have iconic Australian heritage brands we are proud of: KingGee, Hard Yakka, NNT, and Workwear Group Uniforms.

Owned and backed by Wesfarmers, we are proud to be the trusted partner in workwear. 

Every day, our diverse and talented team creates world-class workwear that helps someone, somewhere, be a part of something. We strive for the best in ethical production, sustainability, and sourcing, ensuring our workwear isn’t just good for people, but better for the planet too. 

Our brands are proudly stocked in over 1,000 retail outlets nationwide and we are the go-to uniform solution for some of the most recognisable businesses across Australia and New Zealand, while we rapidly expand internationally.

Section iconCompany Overview

Headquarters
187 Todd Rd, Melbourne, VIC 3207, AU
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1962
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Workwear Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Workwear Group's revenue is estimated to be in the range of $25M$50M

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