Insights

Expanding Market Presence Workwear Group has a strong national footprint with over 1,000 retail outlets across Australia and New Zealand, and is rapidly expanding internationally, presenting growth opportunities in emerging markets and potential partnerships with global retailers.

Sustainability Commitment The company's initiatives in sustainability, including partnering with BlockTexx and launching REPREVE fibers, demonstrate a focus on eco-friendly products, making them attractive to environmentally-conscious clients seeking sustainable workwear solutions.

Innovative Technology Adoption With recent hires like a CTO and the use of advanced tech stacks such as Magento 2 and Microsoft Azure, Workwear Group is investing in digital transformation, providing prospects with modern e-commerce platforms and integrated supply chain solutions.

Strategic Corporate Partnerships Key collaborations with brands like Bakers Delight and Repreve highlight the company's ability to deliver customized uniform solutions, opening doors for further corporate and hospitality sector opportunities in uniform and workwear customization.

Financial Performance Generating revenues between $25 million and $50 million, Workwear Group exhibits stable financial health with potential for growth, making it a viable partner for expansion projects and bulk procurement contracts in the workwear industry.

Similar companies to Workwear Group

Workwear Group Tech Stack

Workwear Group uses 8 technology products and services including Magento, Magento 2, Microsoft Intune, and more. Explore Workwear Group's tech stack below.

  • Magento
    E-commerce
  • Magento 2
    E-commerce Platforms
  • Microsoft Intune
    Enterprise Mobility Management
  • Element UI
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • Microsoft Azure
    Platform As A Service
  • HSTS
    Security

Media & News

Workwear Group's Email Address Formats

Workwear Group uses at least 1 format(s):
Workwear Group Email FormatsExamplePercentage
First.Last@workweargroup.com.auJohn.Doe@workweargroup.com.au
49%
FLast@workweargroup.com.auJDoe@workweargroup.com.au
2%
First.Last@workweargroup.com.auJohn.Doe@workweargroup.com.au
49%

Frequently Asked Questions

Where is Workwear Group's headquarters located?

Minus sign iconPlus sign icon
Workwear Group's main headquarters is located at 187 Todd Road Melbourne, Victoria 3207 Australia. The company has employees across 5 continents, including OceaniaEuropeAsia.

What is Workwear Group's official website and social media links?

Minus sign iconPlus sign icon
Workwear Group's official website is workweargroup.com.au and has social profiles on LinkedIn.

What is Workwear Group's SIC code NAICS code?

Minus sign iconPlus sign icon
Workwear Group's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Workwear Group have currently?

Minus sign iconPlus sign icon
As of March 2026, Workwear Group has approximately 366 employees across 5 continents, including OceaniaEuropeAsia. Key team members include Chief Executive Officer: P. B.Chief Information Officer: D. B.Head Of Sales Wholesale: S. O.. Explore Workwear Group's employee directory with LeadIQ.

What industry does Workwear Group belong to?

Minus sign iconPlus sign icon
Workwear Group operates in the Retail Apparel and Fashion industry.

What technology does Workwear Group use?

Minus sign iconPlus sign icon
Workwear Group's tech stack includes MagentoMagento 2Microsoft IntuneElement UIjQuery UIMicrosoftMicrosoft AzureHSTS.

What is Workwear Group's email format?

Minus sign iconPlus sign icon
Workwear Group's email format typically follows the pattern of First.Last@workweargroup.com.au. Find more Workwear Group email formats with LeadIQ.

When was Workwear Group founded?

Minus sign iconPlus sign icon
Workwear Group was founded in 1962.

Workwear Group

Retail Apparel and FashionVictoria, Australia201-500 Employees

For over a century, we've outfitted millions worldwide. We have iconic Australian heritage brands we are proud of: KingGee, Hard Yakka, NNT, and Workwear Group Uniforms.

Owned and backed by Wesfarmers, we are proud to be the trusted partner in workwear. 

Every day, our diverse and talented team creates world-class workwear that helps someone, somewhere, be a part of something. We strive for the best in ethical production, sustainability, and sourcing, ensuring our workwear isn’t just good for people, but better for the planet too. 

Our brands are proudly stocked in over 1,000 retail outlets nationwide and we are the go-to uniform solution for some of the most recognisable businesses across Australia and New Zealand, while we rapidly expand internationally.

Section iconCompany Overview

Headquarters
187 Todd Road Melbourne, Victoria 3207 Australia
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1962
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Workwear Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Workwear Group's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.