World Data Lab

Market ResearchVienna, Austria51-200 Employees

World Data Lab is a Vienna-based market research firm focused on quantifying the future of consumer demand through demographic and spending forecasts. Its World Data Intelligence platform provides granular, globally harmonized projections across more than 220 spending categories, 180 countries, and 7,000+ cities through 2040, underpinned by a peer-reviewed methodology published in Nature. The company operates from its Vienna headquarters with additional offices in Asia, North America, and Africa.

Its client base includes multinational brands and advisory firms such as L'Oreal, Uber, Coca-Cola, Colgate-Palmolive, Ebanx, McKinsey, Deloitte, and HSBC, which rely on the data to inform market strategy, product development, and global expansion. The firm has been featured by major outlets and forums, including Bloomberg, Financial Times, The Economist, The Wall Street Journal, CNN, and the World Economic Forum. In 2024, World Data Lab announced a partnership with the Mastercard Foundation.

Sign up for free to view info

Email Format Employee directory