World Food Travel Association
HospitalityOregon, United States11-50 Employees
The World Food Travel Association (WFTA) operates as a leading authority on food and beverage tourism, encompassing culinary and gastronomy travel. It engages a global network of professionals across 150 countries, providing knowledge, resources, and training to help trade organizations and industry participants leverage a region's food and beverage offerings to shape place identity and attract visitors. Through these efforts, the organization supports increased visitor arrivals, stronger destination brand equity, and greater export demand for local products. Based in Portland, Oregon, the association is widely regarded as the oldest and largest entity in its field, with recognition among hospitality, travel, and related stakeholders. It maintains a small to mid-sized team and pursues ongoing initiatives, including notable program developments and partnerships. In December 2025, WFTA launched the Taste of Place Movement, a global effort to safeguard culinary culture and connect producers with place-based food experiences.
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