Community hub World Ice Arena operates as a community rink with public sessions and a broad Learn-to-Skate and clinics portfolio, indicating opportunities to upsell family memberships, seasonal memberships, and bundled lesson packages to local residents and schools.

Diverse programs A wide array of youth and adult hockey, figure skating clinics, and programs suggests cross-sell potential across sport-specific programs, seasonal camps, and private coaching partnerships with local teams or clubs.

Tech-enabled Utilizes WordPress, Shopify, and Microsoft 365 among other tools, signaling openness to digital marketing partnerships, ecommerce for class registrations, merchandise, and loyalty programs to boost online conversions.

Mid-market potential With 11-50 employees and revenue in the 1–10 million range, there is room for scalable B2B collaborations (equipment suppliers, training academies, event partnerships) without large corporate procurement hurdles.

Growth opportunities Active seven-day operations and potential for expansion into corporate events or community programs, presenting a path for sponsorships, branded events, and facility rental partnerships to diversify revenue.