Community Engagement Target local families and youth organizations with bundled public skate, Learn-to-Skate, and hockey clinic packages to drive repeated attendance and membership conversions at World Ice Arena.

Youth & Adult Programs Promote tiered clinics (beginners to advanced) for figure skating and hockey to attract diverse skill levels, creating upsell opportunities for ongoing training and seasonal camps.

Local Partnerships Develop partnerships with nearby schools, youth clubs, and sports teams for after-school programs and special event bookings to expand venue utilization beyond peak public skate times.

Digital Growth Leverage the current tech stack and SEO tools to optimize online booking, promote events, and run targeted ads focusing on New York City and Queens residents to increase new and returning visitors.

Revenue Diversification Explore sponsorships, private rentals, and merchandise or equipment rental/add-on services to boost average order value and create additional revenue streams beyond admissions.