Insights

Health-Conscious Offerings Wrapchic's focus on healthy, fresh, and authentic Indian cuisine delivered in convenient wraps positions it well to capitalize on the growing consumer demand for nutritious fast-food options. This can be a key selling point when approaching health-focused foodservice suppliers or nutritional brand collaborations.

Strategic Location Presence With flagship stores in high-footfall areas across major UK shopping destinations like Birmingham's Bullring and Meadowhall Sheffield, Wrapchic offers opportunities for targeted marketing campaigns, point-of-sale promotions, and potential franchising or expansion collaborations in similarly busy locales.

Technology & Digital Engagement Utilizing modern digital tools such as MySQL, Google Tag Manager, and responsive web technology indicates an emphasis on data-driven marketing and customer engagement, opening opportunities for software solutions, loyalty platforms, or digital advertising partnerships.

Expansion Potential Given the company's specific focus on authentic cuisine with a unique quick-service concept and their current success in established locations, there is potential for scaling through franchise development, catering services, or regional licensing agreements to broaden market reach.

Market Trend Alignment Wrapchic’s innovative fusion of Indian flavors in an accessible, fast-food format aligns well with the trend towards ethnic and flavorful cuisine among consumers seeking diverse dining experiences, presenting opportunities for collaborations with ethnic food brands, suppliers, or experiential marketing initiatives.

Similar companies to Wrapchic

Wrapchic Tech Stack

Wrapchic uses 8 technology products and services including MySQL, JSON-LD, OWL Carousel, and more. Explore Wrapchic's tech stack below.

  • MySQL
    Database
  • JSON-LD
    Javascript Frameworks
  • OWL Carousel
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Endurance Page Cache
    Web Platform Extensions
  • Apache
    Web Servers

Media & News

Wrapchic's Email Address Formats

Wrapchic uses at least 1 format(s):
Wrapchic Email FormatsExamplePercentage
First.Last@wrapchic.co.ukJohn.Doe@wrapchic.co.uk
50%
First.Last@wrapchic.co.ukJohn.Doe@wrapchic.co.uk
50%

Frequently Asked Questions

Where is Wrapchic's headquarters located?

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Wrapchic's main headquarters is located at 1 Waterloo Avenue Birmingham, England b37 6re United Kingdom. The company has employees across 2 continents, including EuropeAsia.

What is Wrapchic's official website and social media links?

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Wrapchic's official website is wrapchic.co.uk and has social profiles on LinkedIn.

What is Wrapchic's NAICS code?

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Wrapchic's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Wrapchic have currently?

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As of March 2026, Wrapchic has approximately 26 employees across 2 continents, including EuropeAsia. Key team members include Technical & Operations Director: D. S.Restaurant Manager: S. A.. Explore Wrapchic's employee directory with LeadIQ.

What industry does Wrapchic belong to?

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Wrapchic operates in the Restaurants industry.

What technology does Wrapchic use?

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Wrapchic's tech stack includes MySQLJSON-LDOWL CarouseljQueryModernizrGoogle Tag ManagerEndurance Page CacheApache.

What is Wrapchic's email format?

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Wrapchic's email format typically follows the pattern of First.Last@wrapchic.co.uk. Find more Wrapchic email formats with LeadIQ.

When was Wrapchic founded?

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Wrapchic was founded in 2012.

Wrapchic

RestaurantsEngland, United Kingdom11-50 Employees

Wrapchic is a healthy fast-food outlet which combines delicious and authentic Indian food with the convenience of a Mexican wrap.  Wrapchic have been creating a massive buzz wherever they go and are currently making an envious mark in the fast food arena where consumers now look for something more - something unique, healthy and interesting.  Enter Wrapchic!  

Wrapchic has hugely popular and established flagship stores in major sites across the UK including Soho, Birmingham (Bullring), The Broadway in Bradford, Merry Hill in Dudley and Meadowhall in Sheffield and of course INTU Milton Keynes.

Wrapchic was created by Mahesh Raikar in 2012. Mahesh, who has 18 years of food industry experience behind him including a senior role in a Fortune 500 company, wanted to make ever-popular Indian cuisine more easily available to people around the clock, particularly at lunchtime. After working for over two years on the idea, testing and retesting, designing and redesigning, Mahesh invested his own money into opening the first Wrapchic in Birmingham City Centre and hasn’t looked back since.

Mahesh explains what makes Wrapchic’s food stand out from the crowd: “All our core ingredients are prepared at a central location by our expert chefs in order to maintain product standards and authenticity.  The ingredients are then delivered to our stores for final preparation”.  He adds why he feels Wrapchic are operating at the right time in the right place: “Our concept is unique in the quick serve food sector and brings something new and fresh to the high street.  Our existing outlets are doing extremely well in terms of footfall and profitability.  The public have really taken to the concept of healthy, fresh, tasty, Indian food served in a burrito”.

For more information about the Wrapchic please visit www.wrapchic.co.uk

Section iconCompany Overview

Headquarters
1 Waterloo Avenue Birmingham, England b37 6re United Kingdom
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Wrapchic's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Wrapchic's revenue is estimated to be in the range of $1M

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