Insights

Local broadcast footprint CBS6 Albany (WRGB) operates in Schenectady and Albany, NY with a mid-sized team, suggesting opportunities to upsell regional tailored advertising, localized sponsorships, and community-focused campaigns across their news and programming.

Digital ad stack The tech stack includes AppNexus, Smart AdServer, DoubleClick Floodlight, Amazon TAM, and Google Sign-In, indicating strong programmatic and data-enabled advertising capabilities ripe for advanced targeting packages, retargeting, and performance-based media buys.

Revenue scale Reported revenue of $50M-$100M places CBS6 Albany as a mid-market broadcaster with room for scalable ad packages, sponsorships, and multi-channel deals (online, OTT, and local events) to optimize yield.

Partnership potential Ongoing collaborations with local entities (e.g., Marks & Harrison, Albany International) highlight openness to branded segments and sponsored content, signaling opportunities for longer-term content partnerships and aligned community campaigns.

Talent and audience Frequent leadership and on-air personnel movements (anchors, CEOs) and a focus on local audience engagement suggest value in branded sponsorships around anchor-led segments, event activations, and community-driven programming.

Similar companies to WRGB CBS6

WRGB CBS6 Tech Stack

WRGB CBS6 uses 8 technology products and services including UserWay, Amazon Advertising, Google AdSense, and more. Explore WRGB CBS6's tech stack below.

Media & News

WRGB CBS6's Email Address Formats

WRGB CBS6 uses at least 2 email formats:
WRGB CBS6 Email FormatsExamplePercentage
FLast@cbs6albany.comJDoe@cbs6albany.com
86%
Last@cbs6albany.comDoe@cbs6albany.com
14%

Frequently Asked Questions

What is WRGB CBS6's official website and social media links?

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WRGB CBS6's official website is cbs6albany.com and has social profiles on LinkedIn.

How much revenue does WRGB CBS6 generate?

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As of September 2026, WRGB CBS6's annual revenue is estimated to be $50M - $100M.

What is WRGB CBS6's SIC code and NAICS code?

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WRGB CBS6's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing and NAICS code is 515 - Broadcasting (except Internet).

How many employees does WRGB CBS6 have currently?

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As of September 2026, WRGB CBS6 has approximately 55 employees across 1 continents, including North America. Key team members include Director Of New Business Development: C. T. and Reporter: L. F. Explore WRGB CBS6's employee directory with LeadIQ.

What industry does WRGB CBS6 belong to?

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WRGB CBS6 operates in the Broadcast Media Production and Distribution industry.

What technology does WRGB CBS6 use?

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WRGB CBS6's tech stack includes UserWay, Amazon Advertising, Google AdSense, Amazon Web Services, Microsoft 365, PayPal, Microsoft Azure and KnowBe4.

What is WRGB CBS6's email format?

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WRGB CBS6's email format typically follows the pattern of FLast@cbs6albany.com. Find more WRGB CBS6 email formats with LeadIQ.
WRGB CBS6 logo

WRGB CBS6

Broadcast Media Production and DistributionNew York, United States51-200 Employees

WRGB CBS6 operates as a broadcast media company delivering production and distribution services from its location in Schenectady, New York. The organization focuses on providing television content and related media output to its audience, supported by a regional presence that connects with local viewers and communities. With a base in the broadcast sector, WRGB CBS6 serves clients and audiences seeking regional news, information, and programming delivered through traditional broadcasting channels. The company is positioned within the broadcast media industry, leveraging its Albany-area operations to maintain a local footprint. The business is based in Schenectady, New York, and maintains a footprint typical of mid-sized regional media organizations. A recent development involves collaboration with external partners for a legal segment featured on CBS6, illustrating ongoing engagement with local partners to expand its programming.

Section iconCompany Overview

SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
515 - Broadcasting (except Internet)
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    WRGB CBS6's revenue is estimated to be in the range of $50M - $100M

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