Marketing Growth Leverage the existing WordPress, Yoast SEO, GA and Matomo stack to boost patient acquisition. Propose an SEO audit, landing page optimization, content strategy, and paid media management to improve conversion and lifetime value.

Infrastructure Upgrade Despite Cloudflare CDN and HTTP/3 usage, position to offer managed hosting, performance tuning, security hardening, and disaster recovery to support growth and protect patient data.

Analytics Driving Turn current analytics setup into sales insights by implementing event tracking for inquiries and bookings, custom dashboards, and attribution reporting to optimize campaigns and demonstrate ROI.

Channel Partnerships Explore reseller or white-label partnerships with clinics and equipment manufacturers, plus potential teleaudiology integrations, to extend reach and create recurring revenue streams.

Market Focus Target aging demographics and clinic networks with bundled services such as aftercare, maintenance plans, and accessories, leveraging competitor benchmarks to position Wright as a full-service partner.