Established Market Presence With a history dating back to 1979 and the largest showroom in the Southeast, Wright Equipment has a strong regional footprint and longstanding reputation in the fitness retail industry, making it a trusted supplier for institutional clients such as hospitals, gyms, and educational institutions.

Diverse Institutional Clientele Serving hospitals, schools, and universities provides multiple avenues for expanding sales of premium fitness equipment and accessories, especially as these institutions often invest in high-quality, durable products to meet health and wellness standards.

Focused Product Line Specializing in American Made Solid Rubber Bumper Plates, Barbells, Racks, and Benches positions Wright Equipment for sales opportunities in the strength training and fitness infrastructure segments, appealing to clients seeking reliable, long-lasting equipment.

Digital Platform Optimization Utilizing Shopify and modern web tools like Crazy Egg and Bold Upsell indicates a strong e-commerce presence, enabling targeted online marketing campaigns and upselling strategies to increase order volume from regional and national customers.

Growth Potential With a revenue range of up to $10 million and a lean team of 11-50 employees, there is significant growth potential for sales expansion through strategic partnerships, enhanced online offerings, and tapping into larger institutional contracts across the region and beyond.