Insights

Global Market Reach Wrinkles Schminkles has established a presence in over 22 countries through a direct-to-consumer model and partnerships with major Australian retailers, indicating a strong distribution network and international growth potential.

Sustainable Innovation The company's initiative to create a silicone patch recycling program via TerraCycle demonstrates a commitment to eco-friendly products, appealing to environmentally conscious consumers and opening avenues for sustainability-focused sales campaigns.

Brand Recognition Award-winning products supported by beauty professionals and a viral social media following suggest high brand loyalty and influence, which can be leveraged for upselling premium skincare solutions and expanding product lines.

Social Impact Engagement Partnerships with organizations like i=Change and Pink Hope underline a socially responsible brand image, offering opportunities to connect with values-driven consumers and develop campaigns around giving back and community support.

Product Differentiation Specialized offerings such as reusable medical-grade silicone patches and microneedle products position Wrinkles Schminkles uniquely in the anti-aging market, enabling targeted sales strategies to niche segments seeking innovative skincare treatments.

Similar companies to Wrinkles Schminkles

Wrinkles Schminkles Tech Stack

Wrinkles Schminkles uses 8 technology products and services including C3.js, Shopify, Google Workspace, and more. Explore Wrinkles Schminkles's tech stack below.

  • C3.js
    Charting
  • Shopify
    E-commerce
  • Google Workspace
    Email
  • MobX
    Javascript Libraries
  • Tolstoy
    Online Video Platforms
  • Amazon Pay
    Payment Processing
  • FedEx
    Transportation And Fleet Management
  • EasyGift
    Web Platform Extensions

Wrinkles Schminkles's Email Address Formats

Wrinkles Schminkles uses at least 1 format(s):
Wrinkles Schminkles Email FormatsExamplePercentage
First@wrinklesschminkles.comJohn@wrinklesschminkles.com
50%
First@wrinklesschminkles.comJohn@wrinklesschminkles.com
50%

Frequently Asked Questions

Where is Wrinkles Schminkles's headquarters located?

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Wrinkles Schminkles's main headquarters is located at 17 4 Young Street Sydney, New South Wales 2089 Australia. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is Wrinkles Schminkles's official website and social media links?

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Wrinkles Schminkles's official website is wrinklesschminkles.com and has social profiles on LinkedIn.

What is Wrinkles Schminkles's NAICS code?

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Wrinkles Schminkles's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Wrinkles Schminkles have currently?

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As of March 2026, Wrinkles Schminkles has approximately 9 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Founder: G. R.Brand And Marketing Manager: B. P.Operations/Marketing Manager: I. S.. Explore Wrinkles Schminkles's employee directory with LeadIQ.

What industry does Wrinkles Schminkles belong to?

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Wrinkles Schminkles operates in the Personal Care Product Manufacturing industry.

What technology does Wrinkles Schminkles use?

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Wrinkles Schminkles's tech stack includes C3.jsShopifyGoogle WorkspaceMobXTolstoyAmazon PayFedExEasyGift.

What is Wrinkles Schminkles's email format?

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Wrinkles Schminkles's email format typically follows the pattern of First@wrinklesschminkles.com. Find more Wrinkles Schminkles email formats with LeadIQ.

When was Wrinkles Schminkles founded?

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Wrinkles Schminkles was founded in 2014.

Wrinkles Schminkles

Personal Care Product ManufacturingNew South Wales, Australia2-10 Employees

Founded almost a decade ago by Gabrielle Requena, an unapologetic side-sleeper in search of a non-invasive treatment to refine and revitalise her skin, Wrinkles Schminkles is best known for pioneering a new skincare category: reusable 100% Medical-Grade Silicone patches to target the signs of sun damage, side-sleeping and the unwanted signs of ageing.

Today, we offer a complete range of silicone and microneedle patches, sheet masks and supporting skincare and we’re available in over 22 countries through our strong DTC business. In the Australian retail market, we’re also available at Priceline stores nationally and with specialist online retailers (such as Adore Beauty, The Iconic etc). We’ve won a number of innovation awards, are loved and recommended by beauty editors, influencers, makeup artists, dermatologists and cosmetic surgeons and have built an engaged social community of fans and followers through our viral TikTok content.  

Our growing team is based at our buzzy, inner-city HQ in Sydney and, together with our satellite team members, global agency partners, two warehouses and five distributors, we work collaboratively to service our growing brand and mighty global footprint.   We foster a collaborative, nurturing culture in a high-performance team environment and are drawn to creative thinkers, strategic problem-solvers, and passionate, good-hearted humans. 

What we’ve been up to in 2023 (so far):

•	We’re committed to being a social-impact brand and have partnered with Terracycle to pioneer a world-first silicone-patch recycling program to fulfil our sustainability goal of being a zero-waste company

•	We continue to be big believers in giving back and our ongoing partnership with i=Change enables us to support three deserving organisations. With the help of our online customers, we’ve donated over $34,000 and counting.

•	Oh and we’ve taken a firm stance against the term: ‘anti-ageing’ . Watch our new brand campaign: Ageing is Complicated.

Section iconCompany Overview

Headquarters
17 4 Young Street Sydney, New South Wales 2089 Australia
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2014
Employees
2-10

Section iconFunding & Financials

  • $1M

    Wrinkles Schminkles's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Wrinkles Schminkles's revenue is estimated to be in the range of $1M

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