Strong Local Presence WSAZ has a dominant reach in West Virginia, Ohio, and Kentucky, with a large viewership exceeding competitors, providing a valuable platform for targeted advertising campaigns.

Digital Expansion The company's investment in digital channels like WSAZ.com and the WSAZ App offers opportunities for digital marketing services, programmatic advertising, and content sponsorships to enhance audience engagement.

Diverse Content & Engagement WSAZ's focus on breaking news, weather, and special projects, including behind-the-scenes content, provides avenues for branded content, sponsored segments, and native advertising partnerships.

Strategic Partnerships Recent collaborations with government agencies and law enforcement highlight WSAZ's community connection, creating opportunities for sponsorships, public service campaigns, and cause-related marketing initiatives.

Financial Resources With revenue between 25 and 50 million dollars, WSAZ has substantial resources to invest in innovative advertising solutions, technology upgrades, and cross-platform marketing efforts to boost advertisers' ROI.