Community partnerships Leverage WSOC-TV’s strong local presence and long-standing community initiatives (School Tools, Crisis Assistance, Second Harvest partnerships) to offer integrated cause-marketing campaigns, sponsorships, and philanthropic event packages that align brands with local goodwill.

Awards credibility Highlight WSOC-TV’s recognized journalism excellence (Sunshine Award, Alfred I. duPont-Columbia Award) to position premium branded content, sponsored segments, and trusted messaging campaigns that require high regional credibility.

Digital integration Capitalize on the station’s tech stack and multi-platform reach by proposing programmatic ad solutions, audience retargeting, and cross-channel packages across TV and digital properties to maximize reach and measurable impact.

Education and nonprofit focus Offer partnerships with Classroom Central and local food banks for cause campaigns, donation drives, and content series, appealing to brands seeking social impact alignment and robust local engagement.

Mid-market strength Target mid-market advertisers in Charlotte with scalable TV and digital solutions, emphasizing cost-efficient local reach, community resonance, and a sizable regional audience given the company’s revenue band and employee size.