Community Partnerships Leverage WSOC-TV's strong local presence and recurring charitable campaigns (School Tools, 9 Crisis Help, partnerships with Second Harvest and Crisis Assistance Ministry) to propose sponsorships, cause marketing programs, and co-branded fundraising initiatives that align with local consumer engagement.

Awarded Credibility With prestigious recognition such as the Alfred I. duPont-Columbia Award and Sunshine Award, position premium advertising packages and case studies around award-winning journalism to build trust with local brands seeking validated media outcomes.

Multi-Platform Reach WSOC-TV combines traditional broadcast with digital platforms and social channels (Twitter, TikTok Pixel, SiteCatalyst analytics) for cross-channel campaigns; offer integrated packages that optimize for broadcast, online video, and data-driven targeting.

Local Market Leadership As the No. 1 local news station in Charlotte with sister station support, propose co-marketing, cross-promotion, and bundled inventory across two stations to maximize reach for regional advertisers and event sponsorships.

Sustainability and Community Focus Highlight opportunities aligned with community impact campaigns and hunger relief partnerships (Second Harvest, School Tools) to pitch CSR-aligned media buys for brands seeking community stewardship and positive brand association.