Insights

Acquisition Signals Past acquisition by Builders FirstSource indicates WTS Paradigm is attractive to large manufacturing and distribution ecosystems. This suggests potential upsell opportunities to enterprise customers and a desire for scalable, integrated configuration, quoting, and ordering solutions that align with broader ERP or sourcing integrations.

Market Fit Specialization in building products configuration, quoting, and ordering positions WTS Paradigm as a potential partner for manufacturers, dealers, and distributors seeking digital transformation in product configuration and streamlined ordering processes.

Growth Opportunity Relatively small revenue band and mid-size employee base imply room for growth through expanded deployments, cross-sell of modules (config, quote, order), and expansion into adjacent markets that require similar CPQ capabilities.

Tech Stack Utilizes common enterprise tools (Salesforce, AWS, InVision) and open tech like PHP/Java, indicating compatibility with modern integrations and customization. Prospects may value partnerships that leverage these platforms for seamless ERP/CRM connections and UX-driven configurators.

Industry Recognition Award history (Best in Show at GlassBuild America) enhances credibility with potential clients in construction and building products, supporting outreach to additional manufacturers and distributors seeking validated quality and industry presence.

WTS Paradigm Tech Stack

WTS Paradigm uses 8 technology products and services including Hotjar, Amazon Web Services, InVision, and more. Explore WTS Paradigm's tech stack below.

  • Hotjar
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • InVision
    Communication And Collaboration
  • Salesforce
    Customer Relationship Management
  • Twemoji
    Font Scripts
  • PHP
    Programming Languages
  • Java
    Programming Languages
  • Adobe Fonts
    Web Fonts

WTS Paradigm's Email Address Formats

WTS Paradigm uses at least 2 format(s):
WTS Paradigm Email FormatsExamplePercentage
First.Last@myparadigm.comJohn.Doe@myparadigm.com
94%
Last@myparadigm.comDoe@myparadigm.com
4%
First.Middle@myparadigm.comJohn.Michael@myparadigm.com
1%
FLast@myparadigm.comJDoe@myparadigm.com
1%
First.Last@wtsparadigm.comJohn.Doe@wtsparadigm.com
78%
Last@wtsparadigm.comDoe@wtsparadigm.com
15%
FirstLast@wtsparadigm.comJohnDoe@wtsparadigm.com
5%
FLast@wtsparadigm.comJDoe@wtsparadigm.com
2%

Frequently Asked Questions

Where is WTS Paradigm's headquarters located?

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WTS Paradigm's main headquarters is located at 1850 Deming Way Suite 120 Middleton, Wisconsin 53562 United States. The company has employees across 2 continents, including North AmericaAfrica.

What is WTS Paradigm's phone number?

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You can contact WTS Paradigm's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WTS Paradigm's official website and social media links?

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WTS Paradigm's official website is wtsparadigm.com and has social profiles on LinkedIn.

What is WTS Paradigm's NAICS code?

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WTS Paradigm's NAICS code is 5112 - Software Publishers.

How many employees does WTS Paradigm have currently?

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As of February 2026, WTS Paradigm has approximately 51 employees across 2 continents, including North AmericaAfrica. Key team members include Controller: A. T.Creative Director: C. N.Director Of Professional Services: L. C.. Explore WTS Paradigm's employee directory with LeadIQ.

What industry does WTS Paradigm belong to?

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WTS Paradigm operates in the Software Development industry.

What technology does WTS Paradigm use?

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WTS Paradigm's tech stack includes HotjarAmazon Web ServicesInVisionSalesforceTwemojiPHPJavaAdobe Fonts.

What is WTS Paradigm's email format?

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WTS Paradigm's email format typically follows the pattern of First.Last@myparadigm.com. Find more WTS Paradigm email formats with LeadIQ.

When was WTS Paradigm founded?

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WTS Paradigm was founded in 1999.
WTS Paradigm logo

WTS Paradigm

Software DevelopmentWisconsin, United States51-200 Employees

WTS Paradigm is a software development company that provides configuration, quoting, and ordering technology for the building products industry, serving manufacturers, dealers, and distributors. Its offerings focus on streamlining product selection, price estimation, and purchase workflows to support efficient sales and supply chain processes within the construction materials sector.
Based in Middleton, Wisconsin, the firm operates within the software and technology solutions space that serves the building products market. The company has a presence in the industry through recognition such as a Best in Show award at GlassBuild America, and a notable development in the market occurred when it was reported to be acquired by Builders FirstSource in 2021.

Section iconCompany Overview

Headquarters
1850 Deming Way Suite 120 Middleton, Wisconsin 53562 United States
Phone number
NAICS Code
5112 - Software Publishers
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $1M

    WTS Paradigm's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    WTS Paradigm's revenue is estimated to be in the range of $1M

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