Award Winning Reach Leverage WTVR-TV’s multiple national and regional journalism awards (Station of the Year, Outstanding News Operation of the Virginias, Edward R. Murrow Awards) to position premium sponsorships, branded content, and philanthropic partnerships that align with their award-winning reputation and local credibility.

Scripps Affiliation As a CBS affiliate owned by the E. W. Scripps Company, explore cross-network opportunities, co-branded campaigns, and access to Scripps’ media buying ecosystems to expand advertiser reach and leverage bundled marketing packages.

Digital Ecosystem Utilize WTVR’s tech stack (AWS, WordPress, Criteo, Taboola, Amazon Advertising, Duda, Stripe) to offer performance marketing services, programmatic placements, and seamless digital sponsorships integrated with local news properties.

Local Market Focus Target Richmond region advertisers with customized local storytelling, sponsorships during high-viewership live news, and community initiatives aligned with If You Give a Child a Book partnerships and other philanthropic programs.

Revenue Scale With an estimated annual revenue of $50M-$100M and a mid-size employee base, propose scalable advertising solutions ranging from mid-market packages to larger multi-channel campaigns, plus potential for event sponsorships and digital video inventory.