Local Market Leadership As a prominent broadcaster in the Grand Rapids DMA, WXMI-FOX 17 offers significant local reach in a major regional market, presenting opportunities for localized advertising campaigns and community engagement initiatives.

Digital Innovation With a tech stack including Cloudflare CDN, JSON-LD, and modern web frameworks, WXMI demonstrates a strong digital presence that can be leveraged for cross-platform marketing, targeted online advertisements, and digital content partnerships.

Recognition and Credibility Having recently won three Emmy awards, the station's reputation for quality journalism positions it as a trusted partner for brand collaborations, sponsorships, and content co-creation aimed at high-quality audience engagement.

Community Engagement Partnerships with local organizations such as Grand Rapids Public Schools Foundation, Kids Food Basket, and Vicinity Energy showcase WXMI’s focus on community-oriented initiatives, providing opportunities for brands to align with meaningful social impact campaigns.

Revenue Potential With an annual revenue estimated between $50 million and $100 million, WXMI represents a substantial advertising and sponsorship opportunity for companies seeking to target mid-sized regional audiences through TV and digital media channels.