Local Community Partnerships WXXI's community-owned model and strong Rochester presence, plus recent local acquisitions and the annual Dialogue on Disability Week and HBCU Week, create rich opportunities for sponsorships, co-branded content, and events partnerships across on-air, online, and social channels with tailored packages for local businesses and nonprofits.

CRM Fundraising With Salesforce in place and a mix of digital ad tech (AdSense, GTM) they have a foundation for donor marketing and audience growth; opportunities to expand marketing automation, donor segmentation, and campaign orchestration to boost membership, underwriting, and capital campaigns for public programming.

Content Education The organization's expansions via acquisitions and focus on arts, culture, and local reporting open avenues for co-produced content, licensed programming, and educational partnerships with schools and universities, including targeted storytelling around disability, diversity, and local history.

Tech Modernization Existing tech stack (Pantheon, Bootstrap, Google Fonts, HSTS, analytics tags) signals openness to CMS and site optimization work; opportunities to enhance accessibility compliance, captioning, multilingual support, and scalable OTT/workflow integrations for streaming and digital experiences.

Funding Partnerships Annual revenue in the tens of millions plus public-media funding context suggests sponsorships and philanthropic partnerships as growth levers; propose tailored sponsorship packages, donor CRM enhancements, and foundation grant readiness services to diversify and stabilize funding.