Regional Dominance WYFF 4 is a leading local broadcast station serving communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia, offering targeted advertising opportunities for regional businesses seeking local or regional audience engagement.

Digital Engagement The company leverages multiple digital platforms including its website, mobile app, and streaming services, providing avenues for integrated advertising campaigns and digital sponsorship packages to reach engaged viewers across various channels.

Award-Winning Credibility Recognized with prestigious awards such as the Peabody and Edward R. Murrow, WYFF 4's reputable journalism enhances its credibility, making it an attractive platform for advertisers aiming to associate with trusted news sources.

Community Initiatives WYFF 4’s community-focused initiatives like Operation Shop Local demonstrate its strong local presence and corporate social responsibility, creating opportunities for partnerships that align brands with community engagement and local support.

Financial Opportunity With revenues estimated between $25 million and $50 million and a substantial local audience, there is significant potential for advertising and sponsorship sales, especially with targeted regional campaigns across broadcast and digital channels.