Leadership expansion Recent hires for senior sales and marketing leadership indicate a renewed focus on revenue growth and larger account management. Target these leaders with enterprise-wide sponsorships, group business, and convention programming opportunities at the 62-acre resort and nearby Disney attractions.

Sales growth Appointment of Katherine Cosgrove as Director of Sales & Marketing signals emphasis on driving revenue across full-service resorts and conference destinations. Prioritize RFPs, long-term group business, and multinational corporate events aligned with the property’s meeting space capabilities.

Market positioning Strategic partnerships and alliances are expanding in the industry, evidenced by Wyndham’s collaboration with Decameron. Position this property as a gateway for multi-brand or multi-property itineraries on incentive and international group travel programs.

Event capabilities With over 50,000 square feet of meeting space and multiple dining outlets, the resort is well-suited for large conferences, incentive trips, and corporate events. Propose bundled packages combining catering, F&B outlets, and spa experiences to increase average spend per attendee.

Digital readiness Adoption of cloud and marketing tech (Salesforce, Microsoft 365, New Relic) suggests a sophisticated CRM and analytics backbone. Offer data-driven sales proposals, lifecycle marketing programs, and CRM-integrated partner opportunities to streamline procurement for enterprise accounts.