Multi-channel Reach Würth Schweiz combines a strong field force of about 400 reps with 50 shops to deliver bundled workshop, warehouse, and vehicle solutions across multiple channels. Leverage Salesforce CRM to coordinate cross-sell campaigns and present integrated offerings to trades customers.

Broad Product Platform With over 150,000 SKUs spanning screws, fittings, tools, safety equipment, vehicle gear, and warehouse management, there is a clear opportunity to upsell complementary items and create customised procurement solutions for specific trades.

Digital Engagement Digital readiness via Salesforce, PWA, iAdvize and social channels supports online buying journeys and live assistance. Targeted digital campaigns, enhanced online catalog visibility, and chat-assisted ordering can win SMB trade customers.

Local Advantage Established regional presence in Arlesheim with local shops and a service footprint enables fast fulfillment and local service. Plan local events, shop promotions, and trade demonstrations aligned with Swiss market needs.

Group Synergy Being part of the Würth Group allows access to group procurement, shared supplier terms, and global best practices. Explore group-wide procurement programs and preferential terms to improve margins and reliability for Swiss customers.