XANT Employee Directory
Software DevelopmentTexas, United States11-50 Employees
XANT, based in Austin, Texas, develops an Enterprise Sales Engagement Platform aimed at accelerating revenue for B2B sales teams. Its Playbooks solution coordinates lead follow-up and prospecting cadences, automates routine tasks, and uses buyer behavior data to guide when and how to engage the right buyers. Thousands of sales teams—among them Groupon, Dell, Sage, Ping Identity, Caesars Entertainment, Pluralsight, Motorola, Fidelity, American Express, and Athena Health—have adopted Playbooks to improve productivity and customer interactions. The company operates in the software development industry and is positioned in the sales technology space, serving organizations seeking more efficient buyer engagement. Historically known as InsideSales, the firm rebranded to XANT in 2019. In February 2026, the company announced a partnership with MIT, accompanied by studies from Harvard Business Review and MIT that quantified the impact of response time on lead conversion.