Xiaohongshu Email Format

Software DevelopmentShanghai, China1001-5000 Employees

Xiaohongshu is a Shanghai-based software development company that operates a lifestyle platform blending user-generated content with commerce. The platform enables users to share experiences across cosmetics, fashion, travel, food, education, fitness, childcare and other areas through photos, text, videos, and livestreams, supporting informed lifestyle decisions. It serves consumers seeking inspiration and brands looking to reach audiences with authentic, community-driven content.

It positions itself within the software industry as a social content and commerce platform, supported by a sizable workforce in Shanghai. In May 2026, Xiaohongshu introduced an AI-powered feature—the Diandian AI search assistant—expanding how users interact with the platform on PC. The emphasis on integrating genuine user content with commercial activity places Xiaohongshu at the intersection of lifestyle discovery and shopping.

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