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MusiciansOregon, United States2-10 Employees

XO Publicity is a Portland, Oregon-based public relations firm focused on promoting musicians across a range of genres. Established in 2003, the company emphasizes working with indie and smaller labels by offering flexible campaigns and comparatively lower rates to help clients compete in press coverage and press-related outreach. Its services extend beyond traditional media relations to include radio campaigns, supported by a database of more than 10,000 contacts spanning college, indie, webzine, blog, and mainstream outlets. The firm operates with a small team that collaborates on each project, prioritizing long-term relationships with artists, labels, writers, and editors and adopting a grassroots approach to outreach via phone and mail. XO Publicity positions itself as a boutique PR provider that tailors campaigns to the specific style and needs of each artist, aiming to maintain unpredictability in its outreach and approach.

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