xoNecole.com Email Format
Online Audio and Video MediaGeorgia, United States11-50 Employees
xoNecole.com is an online lifestyle platform based in Atlanta, Georgia, focused on millennial women of color. Founded by Necole Kane, a former celebrity gossip blogger, the site provides content across wellness, relationships, and beauty and features profiles and video series that highlight women-owned brands. The platform extends beyond its website to social media and in-person experiences, reaching more than 10 million women through multiple channels. Since 2015, it has worked to elevate young women of color and amplify women-led initiatives through its Boss Up article profiles and related video content. It also organizes experiential events, including Pajamas & Lipstick and ElevateHer Crawl, to connect its community in real life. Positioned in the online audio and video media industry, xoNecole combines editorial content with brand partnerships and live experiences aimed at its target audience. The organization operates with a mid-sized team and is located in Atlanta, serving readers and followers interested in wellness, relationships, and beauty, among other topics. A recent development noted in 2025 is the launch of It Girl 100, a program intended to spotlight the platform's cultural influence and the contributions of its community.