Insights

Portfolio breadth XRG operates a diverse Mexican casual dining portfolio including El Torito, Acapulco, Chevys Fresh Mex, El Torito Grill, Las Brisas, Sinigual, SOL Mexican Cocina and solita tacos and margaritas, signaling cross-sell and brand-agnostic opportunities for supplier partnerships, marketing collaborations, and loyalty program integrations across multiple concepts.

Recent leadership Leadership changes in 2024 with a promotion of the CEO and a new president at Cypress-based operations suggest a period of strategic refocusing and potential rollout of technology-enhanced guest experiences, presenting openings for consultants, technology partners, and strategic alignments with incremental revenue initiatives.

Operational downsizing Significant headcount reduction and the closure of the Acapulco restaurant in Downey indicate capacity and cost-structure realignment, creating opportunities to position efficiency solutions, equipment optimization, and value-driven procurement partnerships to improve profitability.

Tech-forward era Current tech stack includes iCIMS, AWS, WordPress, Shopify, Mailchimp, Microsoft 365, UKG and Google Cloud, signaling openness to vendor engagements in HR, e-commerce, marketing automation, and cloud-based operations to enhance guest experiences and back-end efficiency.

Growth and stability potential Revenue range and ongoing brand portfolio, plus a history of acquisitions (GCC Group) and asset investments like The Rim, point to scale opportunities in supplier partnerships, franchising-adjacent models, and shared services that could unlock cost savings and new revenue streams.

Similar companies to Xperience Restaurant Group (XRG)

Xperience Restaurant Group (XRG) Tech Stack

Xperience Restaurant Group (XRG) uses 8 technology products and services including iCIMS, Amazon Web Services, WordPress, and more. Explore Xperience Restaurant Group (XRG)'s tech stack below.

Media & News

Xperience Restaurant Group (XRG)'s Email Address Formats

Xperience Restaurant Group (XRG) uses at least 2 email formats:
Xperience Restaurant Group (XRG) Email FormatsExamplePercentage
First.Last@xperiencerg.comJohn.Doe@xperiencerg.com
99%
FLast@xperiencerg.comJDoe@xperiencerg.com
1%

Frequently Asked Questions

What is Xperience Restaurant Group (XRG)'s official website and social media links?

Minus sign iconPlus sign icon
Xperience Restaurant Group (XRG)'s official website is xperiencerg.com and has social profiles on LinkedIn.

How much revenue does Xperience Restaurant Group (XRG) generate?

Minus sign iconPlus sign icon
As of August 2026, Xperience Restaurant Group (XRG)'s annual revenue is estimated to be $10M - $25M.

What is Xperience Restaurant Group (XRG)'s NAICS code?

Minus sign iconPlus sign icon
Xperience Restaurant Group (XRG)'s NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Xperience Restaurant Group (XRG) have currently?

Minus sign iconPlus sign icon
As of August 2026, Xperience Restaurant Group (XRG) has approximately 175 employees across 3 continents, including North America, Europe and South America. Key team members include Owner: S. W., Vice President: B. J. and Director: M. M. Explore Xperience Restaurant Group (XRG)'s employee directory with LeadIQ.

What industry does Xperience Restaurant Group (XRG) belong to?

Minus sign iconPlus sign icon
Xperience Restaurant Group (XRG) operates in the Restaurants industry.

What technology does Xperience Restaurant Group (XRG) use?

Minus sign iconPlus sign icon
Xperience Restaurant Group (XRG)'s tech stack includes iCIMS, Amazon Web Services, WordPress, Shopify, Mailchimp, Microsoft 365, UKG and Google Cloud.

What is Xperience Restaurant Group (XRG)'s email format?

Minus sign iconPlus sign icon
Xperience Restaurant Group (XRG)'s email format typically follows the pattern of First.Last@xperiencerg.com. Find more Xperience Restaurant Group (XRG) email formats with LeadIQ.

When was Xperience Restaurant Group (XRG) founded?

Minus sign iconPlus sign icon
Xperience Restaurant Group (XRG) was founded in 2018.
Xperience Restaurant Group (XRG) logo

Xperience Restaurant Group (XRG)

RestaurantsCalifornia, United States51-200 Employees

Xperience Restaurant Group (XRG) is a mid-sized operator of full-service Mexican casual-dining brands based in Cypress, California. Its portfolio includes El Torito Restaurants and El Torito Grill, Acapulco Mexican Restaurants, Chevys Fresh Mex, Las Brisas in Laguna Beach, Sinigual in New York City, SOL Mexican Cocina, and solita tacos and margaritas. The concepts range from traditional favorites to contemporary, flavor-forward offerings supported by hospitality-driven service. 

Its customer base comprises diners seeking Mexican full-service casual dining across multiple U.S. locations. In 2026, XRG announced a strategic partnership with Affinity Interactive to create a scalable, integrated platform that aligns restaurant concepts with consumer products and digital capabilities. The company identifies as an Equal Opportunity Employer.

Section iconCompany Overview

NAICS Code
7225 - Restaurants and Other Eating Places
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Xperience Restaurant Group (XRG)'s revenue is estimated to be in the range of $10M - $25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.