Digital Technology Adoption XPS leverages advanced digital tools such as Google Cloud, jQuery, and YouTube, indicating a strong digital infrastructure that supports scalable media and public affairs services, presenting opportunities for technology-driven solutions.

Focused Market Segment Specialized in government, politics, and non-profit sectors, XPS works with high-profile clients at both state and federal levels, suggesting potential for tailored media and communication services targeting public sector entities.

Growth Potential With revenue estimates between 10M and 25M and a dedicated Midwest presence, XPS shows room for expansion into additional markets or services, especially as digital media and political consulting demand grow.

Competitive Landscape Operating alongside large firms like WebFX and Squarespace, XPS's niche positioning in political and advocacy communications offers opportunities for partnership or differentiation through innovative public affairs solutions.

Tech Stack Synergies Utilizing a variety of tools including Yoast SEO and prettyPhoto suggests an emphasis on online visibility and multimedia presentation, opening avenues for sales of digital marketing and media production services aimed at enhancing client outreach.