Strategic markets Xsens is expanding into high-growth markets such as Wearables, Drones, Virtual Reality, Autonomous Driving and Smart Farming, presenting opportunities to offer advanced motion tracking, sensor fusion, and integration services to adjacent industries.

GNSS/INS push Recent launches of Avior and Sirius GNSS/INS modules indicate a move toward embedded navigation solutions; a compelling cross-sell for customers needing precise positioning and orientation in robotics, industrial control, and autonomous systems.

Entertainment angle Active partnerships and events with entertainment firms (EA, NBC Universal, CJP Broadcast) plus expanding UK channel partnerships suggest collaboration opportunities for motion capture, content creation workflows, and production pipelines.

Strategic partnerships Growing partner ecosystem (Siemens, ABB, Autodesk, Daimler, Electronic Arts) signals receptiveness to integration projects and co-development; explore multi-brand deployments and system-level integrations for customers in manufacturing, automotive, and media.

SDR outreach Company revenue is under $1M with a global office footprint; target fast-moving startups and mid-market teams in motion capture, robotics, and embedded navigation to fast-track pilots, reference deployments, and case studies that demonstrate ROI.